Principal Product Marketing Manager

About this role

<div class="content-intro"><h4><strong>What’s in it for you? </strong></h4> <p>Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.</p></div><p><strong>About the Role</strong></p> <p>Calendly is looking for a Principal Product Marketing Manager to help define what we build, why it matters, and how we bring it to market. This is a highly strategic, highly influential role for a seasoned product marketer who can develop a clear point of view, pressure-test it with leaders with confidence (and take feedback), and take ownership driving alignment.</p> <p>This is an individual contributor role with high ownership, visibility, and strategic impact. You’ll lead through influence and partnership, working closely with Product and Marketing Leadership as well as Research and Product teams to shape the product narrative early, influence prioritization, and ensure what we ship is positioned to win.</p> <p>You’ll partner closely with Product and Marketing Leadership as well as Research teams to shape product narrative early, influence prioritization, and ensure what we ship is positioned to win. </p> <p>You’ll also own end-to-end go-to-market for new products and initiatives, translating strategy into strong execution that measurably impacts new product discovery: increasing awareness, intent, and early engagement with new products through clear narrative, smart packaging, and effective in-product and lifecycle motions.</p> <p>This role is ideal for someone who can move comfortably between <strong>up front strategy</strong> (insight → POV → decision) and <strong>downstream</strong> <strong>GTM execution</strong> (positioning → launch → adoption).</p> <p> </p> <h4><strong>What You’ll Do:</strong></h4> <p> </p> <h3><strong>Lead product strategy influence (front-end impact)</strong></h3> <ul> <li>Shape product direction with Product Leadership by clarifying the market problem, target audience, differentiated value, and why it matters now.</li> <li>Define positioning and narrative early for new products, including AI capabilities, translating technical concepts into customer value with appropriate expectations and trust.</li> <li>Create alignment through strategy artifacts such as PR FAQs, narrative briefs, and executive decision memos.</li> <li>Bring structure to ambiguity by reframing big picture positioning and roadmap conversations into the real decisions that need to be made, and guiding stakeholders to clarity.</li> <li>Take ownership of the unique position Product Marketing is in to frame these conversations and bring these ideas up in a product meeting context</li> </ul> <h3><strong>Own high-impact GTM (senior-level execution)</strong></h3> <ul> <li>Lead go-to-market for major product bets, from planning to launch, adoption, and iteration.</li> <li>Own the strategy for new product discovery across in-product surfaces, lifecycle, web, and enablement, and track impact through agreed metrics.</li> <li>Partner with Growth and Product to improve discovery and adoption through testing, iteration, and performance reviews.</li> <li>Work with research and product metrics dashboards to inform strategy, performance, and course corrections.</li> <li>Adopt a “researcher mindset” to establish hypotheses, run learning loops with Growth/CS/Research (as relevant), and refine messaging based on market signal and customer feedback, especially for emerging <strong>AI-driven</strong> capabilities.</li> <li>Craft clear and compelling messaging and positioning that scales across the customer journey.</li> <li>Build the core toolkit (messaging, one-pagers, internal FAQs, enablement) with a high bar for clarity and narrative craft.</li> <li><strong>Own the “GTM stack”:</strong> recommend channel mix (in-app, email, web, video strategy, lifecycle marketing updates, etc.), build the plan, drive readiness, and ensure follow-through.</li> <li><strong>Build and maintain core PMM assets </strong>(one-page briefs, messaging houses, high level roadmaps, internal FAQs, etc., with an exec-level bar for clarity and consistency in storytelling.</li> </ul> <h3><strong>Drive cross-functional and executive alignment</strong></h3> <ul> <li>Serve as a senior cross-functional leader across Product, Brand, Support, Research, Customer Success, and Growth, and take ownership of shared success metrics.</li> <li><strong>Facilitate executive reviews:</strong> present recommendations, incorporate feedback without losing the thread (or your confidence), and drive fast decisions that unlock momentum via rapid iterations and feedback cycles.</li> <li>Act as an <strong>internal evangelist</strong> for your product area: championing customer value, representing PMM leadership, and raising the bar for narrative craft.</li> <li><strong>Continuously test, learn, and iterate</strong> by bringing a data-informed mindset and adapting based on customer feedback and behavior.</li> </ul> <h3><strong>Improve…