Principal Integrated Marketer

About this role

About Homeward

Homeward takes the “what ifs” out of homebuying by creating financial products that give buyers and sellers certainty and convenience. We’re a fast-paced, remote-first real estate startup that partners with real estate agents to offer innovative products and services, helping clients buy with cash, sell with certainty, and time their move, regardless of the market.

Founder and CEO Tim Heyl, owner of one of the fastest-growing agent teams in the country, started Homeward in 2018 to fix the antiquated and broken real estate process. Today, we offer bundled cash offers, mortgage, and title services in 13 states, enabling buyers and sellers to move with certainty and convenience.

We’re a fully remote company with a diverse team spread across several countries - Grounded in three core values: The Golden Rule, One Team One Dream, and Calm Focus. Hear from our employees about what our values mean to them.

About the opportunity:

Homeward gives real estate agents a set of financial product solutions that help their clients move without the usual contingency headaches. We're growing and building the team that gets us to the next level. Fair warning: we don't have a marketing playbook yet. If that excites you, read on.

We’re looking for a Principal Integrated Marketer to help Homeward build trust and confidence with real estate agents. This is a player-coach role where you’ll both set the strategy and do a lot of the work yourself. Over time, that ratio will shift as we build out the marketing playbook and team.

In this role, you will:

• Partner with the executive team (specifically, the CEO, Chief Growth Officer, and Chief Sales Officer) to translate business priorities into a clear marketing strategy

• Drive demand generation and integrated marketing efforts across the company. You will be responsible for executing the strategy, defining KPIs, and reporting out on results to the executive team

• Establish a trusted presence across channels where agents are gathering – organic and paid social media, brokerage networks, industry events, etc.

• Build and manage a content engine across multiple formats (editorial, video, visual) and asset types (thought leadership, testimonials and social proof, educational webinars).

• Experiment with new growth marketing strategies. For example, we’re interested in testing out an agent ambassador program and targeted paid campaigns to amplify content distribution or re-engage agents who have used it in the past. The marketing strategy will evolve over time as we learn what works and what doesn’t.

• Leverage a combination of employees, contractors, and tools to build out a small but effective growth marketing team. We’ll want you to hire an experienced marketing team to provide the leverage needed.

How you’ll work:

• Balance strategic thinking with hands-on execution, comfortably shifting between setting direction and rolling up your sleeves to get the work done.

• Create clarity and momentum in ambiguous environments, independently driving initiatives from concept through execution.

• Operate with an ownership mindset, holding yourself accountable for business results rather than simply completing marketing activities.

• Demonstrate exceptional judgment and ability to make thoughtful tradeoffs. For example, by knowing when speed matters more than perfection—and when precision is critical to the business.

• Use customer insights, data, and sound business judgment to make decisions quickly, iterate often, and continuously improve results.

• Build collaborative, cross-functional partnerships across executive leadership, Sales, and Product Management.

What we’re looking for:

• 7+ years experience in Marketing

• A well-rounded marketing generalist that has experience driving integrated marketing plans across a breadth of channels, which might include content, organic and paid social, influencer / community networks, email, event marketing, and PR

• Data-driven and excellent at defining, setting, and reporting on full-funnel KPIs

• High creative and editorial standards – you’ll be responsible for managing content marketers / visual designers

• Startup experience and scrappy mindset is a must. You need a self-starter mindset, who is excited to figure things out rather than inheriting a system.

• Excellent communication, organizational, and project management skills

• Experience in real estate or financial products is a plus. And if not, the desire to dig in and deeply understand real estate agents and how to get them to trust and understand Homeward enough to try a complex financial product

Perks and Benefits

Compensation:

• Competitive base salary.

• Annual performance bonus eligibility.

• Meaningful equity grant – stock options with real upside…