Principal, GTM Strategic Initiatives Program Manager

About this role

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available locations: Austin, TX

About the Role

The President of Revenue Office partners with leaders across the company to drive the execution of the highest-priority Go-to-Market initiatives. We bring together teams, remove roadblocks, improve alignment, and help turn executive priorities into measurable outcomes.

We're looking for a business operator who enjoys solving complex problems, bringing structure to ambiguity, and working across functions to get things done. This role will serve as a thought partner to the Chief of Staff, helping coordinate and execute strategic initiatives that span Product, Sales, Marketing, Revenue Operations, Engineering, Finance, Customer Success, and Operations.

Success in this role comes from building trust, keeping work moving, and helping leaders make progress on the initiatives that matter most.

What You'll Do

Partner with the Chief of Staff to execute cross-functional initiatives from planning through delivery.

Responsibilities include:

• Developing project plans and milestones.

• Coordinating work across multiple organizations.

• Tracking dependencies, risks, and key decisions.

• Preparing executive updates and status reviews.

• Driving follow-up to ensure commitments are completed.

Lead the planning and execution of strategic GTM programs, including initiatives such as:

• Sales Kickoff (SKO)

• GTM OKRs

• GTM Communications

• Leadership workshops

• Other executive-sponsored initiatives as business priorities evolve

Responsibilities include:

• Coordinating planning activities

• Managing timelines and deliverables

• Facilitating working sessions

• Tracking actions and decisions

• Measuring outcomes and capturing lessons learned

Bring together teams across Product, Marketing, Sales, Revenue Operations, Engineering, Finance, Customer Success, and Operations to move initiatives forward.

Responsibilities include:

• Coordinating planning across stakeholders.

• Identifying risks and escalating issues when needed.

• Ensuring decisions are documented and communicated.

• Following initiatives through implementation.

Support executive planning and decision-making by:

• Consolidating updates from multiple organizations.

• Preparing executive-ready presentations and status reports.

• Developing dashboards and tracking progress against key initiatives.

• Conducting research and analysis to support recommendations.

Identify opportunities to improve how strategic work gets done through:

• AI-enabled workflows

• Automation

• Knowledge management

• Process simplification

What Success Looks Like

Within your first year, you will have:

• Successfully delivered multiple executive-sponsored initiatives.

• Improved visibility into strategic programs through clear reporting and communication.

• Helped leadership teams stay aligned on priorities, decisions, and execution.

• Established yourself as a trusted partner who keeps complex initiatives moving forward.

Requirements

• 8+ years in Business Operations, Consulting, Program Management, or a related field.

• Experience leading complex cross-functional initiatives.

• Strong project and program management skills.

• Excellent written and verbal communication skills.

• Strong analytical and problem-solving abilities.

• Experience supporting senior leaders.

• Ability to influence without direct authority.

Bonus points

• Enterprise SaaS experience.

• Experience supporting Sales or Go-to-Market organizations.

• Familiarity with strategic planning and executive operating rhythms.

• Experience using AI and automation to improve productivity.

Characteristics

You are someone who:

• Brings clarity and structure to complex work.

• Builds strong relationships across teams.

• Is organized and detail-oriented.

• Follow through on commitments.

• Communicates clearly and concisely.

• Is comfortable managing multiple priorities.

• Learns quickly and adapts as business needs evolve.

Compensation

Compensation may be adjusted depending on work location.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and…