Principal, Creator & Affiliate Partnerships

About this role

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

As the Principal, Creator & Affiliate Partnerships, you will own the strategic development and business growth of Coupang Taiwan's Creator & Affiliate ecosystem. You will define long-term ecosystem strategy, drive partner monetization, influence product roadmap, and lead cross-functional initiatives that accelerate creator acquisition, engagement, retention, and revenue growth.

As the market leader for creator and affiliate partnerships, you will serve as the primary business owner for ecosystem expansion in Taiwan and influence executive-level decisions across product, marketing, operations, and business teams.

What You Will Do

Creator Acquisition & Partner Management

• Own creator acquisition and ecosystem growth strategies across key social and content platforms.

• Build and manage strategic partnerships with creators, MCNs, agencies, and affiliate partners.

• Drive creator engagement, retention, and monetization through scalable partnership programs and growth initiatives.

• Expand creator participation and strengthen Coupang’s position within Taiwan’s creator economy.

• Identify and develop new partnership opportunities that accelerate ecosystem growth and business impact.

Affiliate Ecosystem & Monetization Strategy

• Own the strategy and growth of Coupang Taiwan's affiliate ecosystem, including partner acquisition, engagement, retention, and monetization.

• Define affiliate business models, commission structures, incentive programs, and partner segmentation frameworks.

• Drive ecosystem growth and revenue through strategic partnerships, scalable monetization initiatives, and performance optimization.

• Leverage data, market insights, and competitive analysis to identify growth opportunities and shape business strategy.

• Influence cross-functional teams to enhance platform capabilities and unlock new monetization opportunities.

Campaign & Platform Operations

• Lead creator and affiliate programs to drive engagement, monetization, and ecosystem growth.

• Build scalable campaign frameworks and operational best practices across creator and affiliate initiatives.

• Monitor program performance and drive cross-functional improvements to enhance partner experience and business outcomes.

• Develop strong relationships with creators, agencies, and key ecosystem partners.

Contracting, Commission & Payment Operations

• Establish scalable contracting, commission, and payment processes for creators and affiliate partners.

• Oversee commission structures, revenue-sharing programs, and partner incentive mechanisms.

• Partner with Finance, Legal, and Operations teams to ensure compliance and operational excellence.

• Continuously improve partner onboarding, settlement, and payment experiences.

Process Improvement & Data Analytics

• Define and optimize creator lifecycle and affiliate program operating frameworks.

• Establish key metrics and performance reporting to track ecosystem growth and health.

• Leverage data insights to identify growth opportunities and drive business improvements.

• Drive operational excellence through process optimization and scalable best practices.

Basic Qualifications

• 8+ years of experience in Creator Economy, Affiliate Marketing, Influencer Partnerships, Business Development, E-commerce, Digital Marketing, or related fields.

• Proven experience building and scaling creator, affiliate, or partnership ecosystems, with demonstrated impact on business growth and partner engagement.

• Strong understanding of creator monetization models, affiliate marketing, social commerce, and performance marketing.

• Experience managing strategic partnerships with creators, agencies, MCNs, affiliate networks, or ecosystem partners.

• Strong stakeholder management, negotiation, and cross-functional leadership skills.

• Demonstrated ability to influence decisions and drive business outcomes across multiple stakeholders without direct authority.

• Data-driven mindset with experience using performance metrics and insights to inform growth strategies and business decisions.

• Professional proficiency in both Mandarin and English.

Preferred Qualifications

• Experience in creator commerce, affiliate platforms, affiliate networks, or social commerce ecosystems.

• Experience designing commission structures, revenue-sharing programs, or creator incentive models.

• Strong understanding of affiliate monetization, creator economy, and ecosystem growth strategies.

• Experience driving partner acquisition, engagement, retention, and monetization initiatives.

• Strong analytical, strategic thinking, and business development skills.

• Passion for creator economy, digital platforms, and partnership growth.

Recruitment Process and Others

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.

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