Principal Content Engineer

About this role

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Principal Content Engineer — Developer Platform

Available Locations: Austin, TX (Preferred), San Francisco, CA, or New York, NY

Developer GTM is a cross-functional, fast growing team within Cloudflare. We are builders, storytellers, and connectors united by one goal: to make Cloudflare the most exciting place for developers to build.

As the Principal Content Engineer, you are the content engine for that growth. You’ll translate product reality and industry trends into content that developers actually find, read, build from, and come back to. You'll personally write and build the flagship pieces, including deep tutorials, runnable sample apps, reference architectures, and narratives that make Cloudflare the obvious place to build. You'll set the architecture, standards, and tooling that let the whole GTM team produce at quality at scale.

Underpinning all of this is a bigger bet: the way people learn is changing dramatically as the Internet and the web evolve. Search is becoming conversational, AI agents consume content directly, and the static tutorial is no longer the end of the learning journey. We believe the learning platform itself has to be reinvented from first principles, not incrementally improved. This role will help shape the next-generation learning platform, both internally (how Cloudflare's own teams learn and ship) and externally (how developers around the world learn to build on our network).

This is a hands-on, high-ownership role. You are part principal-grade writer, part engineer, part systems builder. You own the engine, and you also drive the bus.

What you'll do

• Own the content architecture for Developer GTM. Define the content types, editorial standards, and quality bar across tutorials, blog posts, sample apps, newsletters, and community/education content. Curate and shape what the team produces: edit for clarity and consistency, prune what's stale, and make sure every piece fits the whole.

• Build and run the systems that scale quality. Design self-healing pipelines, AI-assisted review and maintenance, CI checks, and quality guardrails that catch broken examples, stale versions, and wrong APIs before developers do. You treat content as software: versioned, tested, and continuously improved.

• Write and build flagship content. Produce deep technical tutorials, reference architectures, and runnable demos on the Developer Platform, including Workers, Workers AI, R2, Durable Objects, Queues, and beyond, that developers can clone, run, and learn from in one sitting. Your writing turns complex distributed-systems concepts into something a developer can build in an afternoon.

• Drive developer acquisition and activation. Partner with Growth, DevRel, Product, and PMM to map content to the developer journey, from discovery and signup, through first deployment, to production usage. Define and track measures of content quality and discoverability, and use analytics and experimentation to keep improving.

• Be the AI-native edge. Build AI-assisted content tooling and guardrails, and make sure our content is built to be found and consumed by AI agents and LLMs, not just humans. You're fluent in what AI means for how developers search, learn, and build, and you treat that fluency as the foundation of the next-gen learning experience, not a nice-to-have.

• Read the industry and turn it into motion. Identify emerging developer behaviors and workloads, across AI agents, MCP servers, vibe coding, multi-tenant applications, and edge-native architectures, and translate them into narratives and content that position Cloudflare as the default platform for how software is being built today.

• Raise the floor. Establish the conventions, templates, and tooling that writers, advocates, and engineers across GTM adopt so their content stays accurate and consistent. Mentor and coach: the bar you set is the bar the team ships to.

Desirable skills, knowledge, and experience

• 12+ years at the intersection of technical content, developer education, and software engineering, with a portfolio that shows you can both write beautifully and build what you write about.

• Exceptional technical writing and editing: enough craft to set a high quality bar and standardize it across a large body of work.

• Real engineering depth. You can design, build, ship, and maintain production tooling, with proficiency in TypeScript/JavaScript and modern web development; familiarity…