PR & Digital Marketing Associate

About this role

Role Overview
TradeInt is a global trade intelligence and data platform serving traders, manufacturers, financial institutions, and logistics companies.
We are looking for a PR & Digital Marketing Associate to support brand visibility, industry outreach, andprofessional engagement across global markets. The role focuses on LinkedIn outreach, PR exposure, digital campaigns, and professional network development within the international trade ecosystem.
Key Responsibilities
1. PR & Brand Exposure
Support PR initiatives to increase visibility of TradeInt across media, industry communities, and professional networks
Draft press releases, announcements, and company updates
Identify and reach out to media outlets, trade associations, and industry publications
Assist in preparing materials for partnership announcements and collaborations
2. LinkedIn Outreach & Network Development
Manage LinkedIn outreach campaigns targeting:
Importers & exporters
Trade finance professionals
Logistics providers
Supply chain executives

Research and identify relevant professionals for engagement
Send personalized outreach messages and manage follow-ups
Support lead qualification and CRM logging
3. Digital Marketing Support
Assist with content distribution across LinkedIn and other platforms
Create simple visual assets using Canva
Support campaigns related to:
Product announcements
Data insights
Industry reports

Track engagement metrics and report campaign performance
4. Event & Community Engagement
Assist with organizing:
Online webinars
Industry networking events
Professional roundtables

Coordinate invitations and outreach to participants
Support post-event follow-up communications
5. CRM & Data Management
Use HubSpot or CRM tools to:
Track contacts and outreach activities
Maintain contact databases
Record campaign interactions

Ensure outreach pipelines remain organized and updated
Requirements
Education
Bachelor’s degree from a recognized university.
Skills
Strong written and verbal communication
Ability to engage professionally with international audiences
Familiarity with LinkedIn outreach and professional networking
Basic marketing design ability using Canva
Experience with HubSpot or CRM tools
Languages
Proficiency in Spanish and French is a plus, as the role involves supporting business development in the Spanish and French market.
Key Traits
Proactive communicator
Organized and detail-oriented
Comfortable engaging senior professionals
Curious and fast learner
International mindset
What You Will Gain
Exposure to the global trade intelligence industry
Opportunity to build a strong international professional network
Hands-on experience in PR, digital marketing, and B2B outreach
Work with teams across Singapore, Vietnam, and international markets