Platform Growth Manager — TikTok Shop & Shopee

About this role

What You'll Do:
Own the growth strategy and execution for Feel Fresh's TikTok Shop and Shopee storefronts, with a focus on scaling GMV through affiliates and livestream
Build, manage, and grow the affiliate program — sourcing and onboarding affiliates/KOLs, negotiating commission structures, and driving consistent order flow through affiliate content and links
Manage relationships with livestreamers and livestream agencies, from sourcing and briefing to scheduling and performance tracking across TikTok Shop LIVE and Shopee Live
Plan and coordinate livestream calendars, campaign tie-ins, and promotional pushes to maximize reach and conversion during key sales moments
Identify and pursue new platform opportunities — affiliate campaigns, livestream events, platform-sponsored promotions, and collaborations that accelerate exponential growth
Track affiliate and livestream performance (GMV, commission spend, conversion, ROI per partner) and continuously optimize partner mix and incentive structures
Coordinate with the content and marketing team to ensure affiliates and livestreamers have the right assets, sample products, and messaging
Who You Are:
Hungry, driven, and bring a great attitude: this is the most important trait we're hiring for
Thrive in a fast-paced environment and can work independently with minimal hand-holding
Prior experience managing affiliate programs and/or livestream commerce on TikTok Shop or Shopee is strongly preferred
Strong relationship-builder — comfortable sourcing, negotiating with, and managing a network of affiliates and livestreamers at scale
Data-driven, with the ability to track partner performance and optimize spend/commission for ROI
Deep familiarity with TikTok Shop and Shopee's affiliate and livestream ecosystems (tools, commission mechanics, campaign features)
Experience in e-commerce, social commerce, or influencer/affiliate marketing for a brand or startup preferred
What We Offer:
Attractive compensation structure with a performance-based incentive scheme (to be discussed)
Clear path to growth, including leading and managing your own team as we scale
Exposure to global opportunities as we expand beyond Singapore and Malaysia
Hands-on involvement across every part of the business, working directly with the founders
A team that values agility, ideas, and initiative — the chance to build something meaningful, not just clock in
About Us:
Founded in 2024, Feel Fresh is a fast-growing start-up dedicated to revolutionizing personal wellness through innovative oral care and beauty devices. We have over 50,000 units sold, expanded into Singapore and Malaysia, and have been featured in media outlets such as radio and CNA.