Pinterest Growth Strategist — Ecommerce & Beauty | Remote

About this role

Headquarters: Remote

URL: https://www.toptal.com/

About the Role

We're looking for an experienced Pinterest Marketing Specialist to drive real traffic and sales growth for an online hair extension store. This isn't a "post and hope" role — you'll own a full growth strategy built on SEO-driven content, keyword and trend research, and continuous analytics-based optimization. If you know how to turn Pinterest into a measurable growth channel rather than just a content calendar, this is built for that.

What You'll Do

Develop and execute a Pinterest growth strategy aimed at increasing website traffic and sales

Create engaging Pins using client-provided photos and videos, optimized for discoverability and conversion

Write SEO-optimized titles and descriptions for pins to maximize search visibility

Research high-performing keywords and current trends to inform content and pinning strategy

Publish pins consistently on a daily basis to sustain growth momentum

Organize and optimize Pinterest boards for better visibility and audience targeting

Drive targeted, high-intent traffic to the website through strategic pinning

Monitor analytics closely and continuously refine strategy based on performance data

Follow Pinterest best practices to avoid spam and maintain platform compliance

What You Bring

Proven experience managing Pinterest accounts for ecommerce or beauty brands, with measurable growth results

Ability to create compelling visual content and write SEO-friendly descriptions

Strong knowledge of Pinterest trends, keyword research, and analytics tools

A strategic, growth-oriented mindset — comfortable setting goals and iterating based on data, not just executing a content calendar

Nice to Have

Experience in beauty, hair, fashion, or related industries

Why This Role

Growth-focused mandate: Your work is measured by traffic and sales impact, not just posting volume

Full strategic ownership: Own keyword research, content strategy, and optimization end to end

Data-driven iteration: Real opportunity to test, measure, and refine what actually drives conversions

Niche relevance: Beauty/hair ecommerce is a strong fit for Pinterest's visually-driven, high-intent audience

How to Apply

Ready to turn Pinterest into a real growth engine for an ecommerce brand? Apply through Toptal here: https://www.toptal.com/talent/apply

To apply: https://weworkremotely.com/remote-jobs/toptal-pinterest-growth-strategist-ecommerce-beauty-remote