Performance Marketing Specialist

Sobre el puesto

Performance Marketing Specialist (Google Ads, Meta Ads & Paid Media) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
This is a hands-on paid media role focused on measurable growth — not just campaign coordination.
You’ll be responsible for:

• Paid media campaign management

• Google Ads & Meta Ads

• Lead generation and customer acquisition

• ROAS, CPA & CPL optimization

• Conversion tracking and attribution

• A/B testing and campaign scaling

• Performance reporting and analytics

You’ll work closely with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven performance marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management

• Build, launch, and manage campaigns across:

• Google Ads

• Meta Ads (Facebook & Instagram)

• LinkedIn Ads

• Other relevant paid channels

• Manage campaigns focused on:

• Lead generation

• Customer acquisition

• Sales and revenue

• Brand growth

• Develop and test audiences, messaging, creatives, and campaign structures

• Manage campaign budgets, bidding strategies, targeting, and placements

• Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth

• Monitor campaign performance and optimize accounts regularly

• Improve:

• ROAS

• CPA

• CPL

• CTR

• Conversion rates

• Run A/B tests across:

• Ad creatives

• Copy and messaging

• Audiences

• Landing pages

• Offers

• Bidding strategies

• Identify underperforming campaigns and implement improvements

• Test new channels, audiences, formats, and acquisition strategies

Analytics, Attribution & Conversion Tracking

• Track campaign performance using:

• Google Analytics

• Google Tag Manager

• Platform advertising dashboards

• Monitor key metrics including:

• CTR

• CPC

• CPL

• CPA

• ROAS

• Conversion rate

• Maintain accurate conversion tracking and attribution

• Analyze funnel performance from ad click through conversion

• Identify trends and opportunities through campaign data

Reporting & Performance Insights

• Prepare weekly and monthly campaign reports

• Translate performance data into clear, actionable recommendations

• Monitor budget utilization and campaign efficiency

• Identify opportunities to scale profitable campaigns

• Communicate performance trends and recommendations to stakeholders

Funnel & Conversion Optimization

• Understand the full customer acquisition journey from impression to conversion

• Collaborate with marketing and sales teams to improve lead quality

• Support landing page and conversion rate optimization initiatives

• Identify funnel drop-offs and recommend improvements

• Ensure paid campaigns align with revenue and business growth objectives

Creative & Cross-Functional Collaboration

• Partner with designers and content teams on new advertising assets

• Provide data-backed feedback on:

• Ad creative

• Copy

• Offers

• Landing pages

• Collaborate with sales teams to understand lead quality and downstream conversion

• Help align paid acquisition with broader marketing initiatives

Requirements
Must-Have Experience

• 3+ years of hands-on performance marketing or paid media experience

• Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms

• Strong understanding of:

• PPC

• Paid acquisition

• Conversion tracking

• Attribution

• Funnel optimization

• Audience targeting

• Experience with:

• Google Analytics

• Google Tag Manager

• Advertising platform analytics

• Demonstrated ability to:

• Improve ROAS

• Reduce CPA/CPL

• Optimize conversion rates

• Scale successful campaigns

• Strong analytical and problem-solving skills

• Excellent written and verbal English communication

• Ability to work remotely during U.S. business hours

Nice to Have

• Experience managing both lead generation and e-commerce campaigns

• Experience managing multiple advertising accounts or client portfolios

• Familiarity with:

• HubSpot

• Salesforce

• Marketo

• CRM and marketing automation platforms

• Google Ads or Meta Ads certifications

• Experience with:

• SaaS

• Marketing agencies

• Professional services

• High-growth startups

• Understanding of lifecycle marketing and audience segmentation

What Makes You a Strong Fit

• You make decisions based on data, not assumptions

• You enjoy testing and continuously improving campaigns

• You understand how paid media connects to the entire acquisition funnel

• You can identify why a campaign is underperforming and take action

• You’re comfortable managing multiple campaigns and budgets simultaneously

• You balance creative experimentation with performance discipline

• You focus on profitable growth rather than vanity metrics

• You can execute independently while collaborating effectively across teams

What a Typical Day Looks Like
You might start by reviewing campaign dashboards, spend, conversions, CPA/CPL, and ROAS across active accounts.
From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.
Throughout the day, you’ll collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.
In short: you turn paid advertising budgets into measurable, scalable business growth.
Key Metrics for Success

• Return on Ad Spend (ROAS)

• Cost Per Acquisition (CPA)

• Cost Per Lead (CPL)

• Click-Through Rate (CTR)

•…