Performance Marketing Specialist

About this role

1+ year in Performance Marketing / Paid Acquisition. Experience with B2B lead generation. Experience with paid social, retargeting, display campaigns. Managing multi-channel acquisition campaigns. Experience working with landing pages and conversion funnels. Familiarity with analytics and tracking tools. Plan, launch, and optimize paid acquisition campaigns. Strong understanding of B2B lead generation and funnel logic. Ability to analyze campaign performance and optimize CPL/CAC. Experience with A/B testing and hypothesis-driven optimization. Understanding of attribution, tracking, and conversion setup. Ability to improve landing page performance and conversion rates. Data-driven decision-making. Cross-functional collaboration with Product Marketing, Sales, Design.

Requirements Own and manage paid acquisition campaigns across key channels. Generate and scale qualified leads through performance marketing. Optimize campaigns for lead quality, CPL, CAC, and pipeline impact. Test new channels, audiences, creatives, and campaign approaches. Work closely with Product Marketing Manager on messaging, offers, and funnels. Monitor and improve conversion performance across the funnel. Ensure correct tracking, attribution, and reporting setup. Provide regular performance insights and recommendations for optimization. Benefits Competitive salary. A friendly and creative atmosphere. Opportunities for professional growth and development. Flexible working hours and remote work options.