Performance Marketing Manager | Betty UK

About this role

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.

• Bring the Olives - we offer premium customer experience.

• Think Big - we believe in always striving for more.

Key Responsibilities:

• Support the User Acquisition Lead in planning, implementing and scaling web user acquisition strategies.

• Execute, optimize, analyze, and report on campaign performance.

• Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.

• Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.

• Work with tracking and analytics tools to ensure campaigns are measured accurately.

• Develop expertise in the UK gambling market while collaborating with a diverse team of experts.

• Collaborate with internal and external design teams to produce engaging and high-performing advertising content.

We are looking for:

• 3+ years of hands-on experience in user acquisition, performance marketing, or paid media.

• Experience managing and optimizing campaigns across digital ad platforms such as Google, Meta, TikTok, programmatic, affiliate, or other paid channels.

• Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.

• Experience with GA4, event setup, custom reports, tracking, troubleshooting, and web conversion analysis.

• Strong analytical mindset and proactive attitude, with the ability to turn campaign data into clear insights and actions.

• Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.

• A proven track record of executing performance marketing strategies that contribute to revenue growth.

• Fluency in written and spoken English.

• Ability to adapt quickly and perform well in a fast-paced environment.

What we offer:

• Competitive salary

• Premium Health insurance

• Career and skills development opportunities

• Fun and collaborative team environment

• New modern office space