Performance Marketing Manager

About this role

Category: Marketing

Location:

We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies.

Key Responsibilities

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.

• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.

• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.

• Manage and mentor a team of media buyers, creative specialists, and CRO experts.

• Foster a culture of collaboration, innovation, and performance excellence within the team.

• Oversee recruitment, training, and professional development of team members.

• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.

• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.

• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.

• Develop and test hypotheses for ongoing CRO improvements.

• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.

• SOP creation.

• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.

• Maintain active certifications on Meta and TikTok platforms.

• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.

Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns.

• 3+ years hands-on with Meta & TikTok Ads.

• Expertise in email marketing and multi-channel campaign integration.

• Skilled in CRO & A/B testing to boost conversions and landing page performance.

• Strong creative eye and copywriting ability for consumer engagement.

• Active Meta & TikTok Ad Certifications.

• Proven leader with experience managing cross-functional teams.

• Track record of building scalable workflows for creative and performance marketing.

• Data-driven mindset with sharp analytical and optimization skills.

• Excellent communicator, highly organized, and results-focused.

Benefits

• 40 hours a week, 8 hours a day

• Competitive salary base

• Permanent WFH setup

• Work schedule is in EST (Monday-Friday only)

• Opportunities for professional development and career advancement

DetailsOriginally posted on Himalayas