Performance Marketer | Betty CA

About this role

<p> </p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold;">About Us:</span></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;">Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold;">Betty Canada</span> is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt;">Our mission is to redefine t</span><span style="font-family: Roboto; font-size: 10.5pt;">he online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy </span><span style="font-family: Arial; font-size: 10.0pt;">themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</span></p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold;">Our Values:</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-weight: bold; font-family: Arial; font-size: 10.0pt;">We are honest </span><span style="font-family: Arial; font-size: 10.0pt;">- we value honesty in all aspects.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-weight: bold; font-family: Arial; font-size: 10.0pt;">Bring the Olives</span><span style="font-family: Arial; font-size: 10.0pt;"> - we offer premium customer experience.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-weight: bold; font-family: Arial; font-size: 10.0pt;">Think Big </span><span style="font-family: Arial; font-size: 10.0pt;">- we believe in always striving for more.</span></li> </ul> <p> </p> <p> </p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold;">About the role</span></p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;">We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web, mobile app, or both, depending on experience.</p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;">This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance.</p> <p> </p> <p style="margin-top: 12pt; margin-bottom: 0pt; font-family: Arial; font-size: 10.0pt; color: #191919;"> </p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"> </p> <p style="margin: 0in; font-family: Arial; font-size: 10.0pt; color: #191919;"><span style="font-weight: bold;">Key Responsibilities</span></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt;">Support the User Acquisition Lead in planning and implementing user acquisition strategies across web, app, or both.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt;">Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt;">Collaborate with internal and external design teams to produce engaging and high-performing advertising content.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size: 10.0pt;">Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.</span></li> <li style="margin-top: 0; margin-bottom: 0; vertical-align: middle; color: #191919;"><span style="font-family: Arial; font-size:…