Performance Associate Director

About this role

The Associate Director of Performance Marketing owns strategy, execution, and optimization of all performance-driven marketing initiatives. This role is accountable for measurable growth, efficient spend, and scalable performance systems across paid media and programmatic channels, operating at significant budget scale.

Requirements
Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

We are looking for a performance associate director to join our growing and award-winning team to work on some of the region's most exciting brands.

Core Responsibilities
Performance Strategy & Media Planning
Own end-to-end performance marketing strategy across paid search, paid social, and programmatic media
Develop and manage annual media strategies and budgets, translating them into monthly plans based on performance trends, seasonality, and business priorities
Apply strong analytical logic to complex data sets to inform forecasting, pacing, and channel allocation
Drive acquisition and revenue growth while optimizing CAC, ROAS, LTV, and funnel performance
Programmatic & Channel Execution
Lead programmatic strategy and execution, including DV360 and direct engagement with DSPs, SSPs, and premium publishers
Oversee audience strategy, bidding frameworks, inventory selection, and measurement approaches
Partner with Creative and Product teams to inform messaging, formats, and landing page performance
Ensure continuous testing and optimization across channels and formats
Analytics, Measurement & Technology
Own performance reporting, dashboards, and insights across all channels
Ensure accurate tracking, attribution, and measurement across platforms and publishers
Translate complex, multi-source data into clear, actionable insights for senior leadership
Leadership & Stakeholder Management
Lead and develop high-performing performance marketing teams
Operate as a trusted partner to senior stakeholders, clearly communicating risks, trade-offs, and opportunities
Drive operational rigor, accountability, and continuous improvement
Required Qualifications
8+ years of experience in performance marketing or growth roles
Deep expertise in paid media and programmatic buying at scale, including DV360
Proven experience managing large, complex marketing budgets
Strong understanding of attribution, experimentation, and media measurement
Advanced analytical and data interpretation skills

Benefits
Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.