Partner, Influencer Creative Strategy

About this role

Brainlabs is the independent, founder-led agency building the future of media. We have over 1000 Brainlabbers based across the global, all united through the 12 principles laid out in our Culture Code. We're full-service, with people and AI agents working side by side, all aligned to one thing: maximizing our clients' revenue through a genuinely scientific approach to media. If you want to help play your part in achieving this for the world's biggest brands in an environment that will support and challenge you in equal measure, this is where you do it.

What's the role

Brainlabs Influencer is at an inflection point - growing fast, winning bigger briefs, and ready to make a serious statement about what great influencer marketing looks like. The Partner of Influencer Creative Strategy is the person who shapes what that statement is. This is a senior, cross-functional role that owns two things simultaneously: the creative quality of our new business responses and the creative identity of Brainlabs Influencer as a brand. It is a rare opportunity to define a practice's voice from the inside, working alongside some of the sharpest commercial minds in the industry.

What you do

• Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.

• Define and drive the Brainlabs Influencer brand identity — articulating who we are, what we stand for, and what makes our creative approach distinct in the market.

• Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.

• Think beyond social executions: champion community-led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.

• Write compelling creative briefs, develop pitch decks, playbooks, and client-facing materials to a standard that sets the team apart.

• Coach and elevate the broader influencer team's creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.

• Own the creative narrative through the full pitch process, from first brief to the room itself

• Supervise the team's day-to-day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest-impact work.

• Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.

• Flex across influencer-first and media-first briefs, adapting tone of voice and creative approach depending on the needs of the response.

• Integrate AI tools into the creative process, from ideation to content production, and help the team do the same.

Who you are

• You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting -…