Part-time PPC / Meta Ads Specialist

About this role

We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts.
The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.
What you will do

• Launch and set up advertising campaigns in Meta Ads.

• Monitor campaign performance on a daily basis and respond promptly to changes.

• Optimize budgets, audiences, placements, and campaign structures.

• Analyze key performance metrics and identify the reasons behind performance drops.

• Test new audiences, offers, and advertising creatives.

• Provide recommendations for new advertising creatives.

• Monitor the accuracy of tracking and conversion events.

• Prepare regular performance reports.

• Discuss results, challenges, and optimization ideas with the PPC Team Lead.

• Troubleshoot issues related to advertising accounts, ads, and moderation.
Requirements

• Strong hands-on experience with Meta Ads.

• Experience independently managing multiple advertising accounts simultaneously.

• Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc.

• Ability to identify optimization opportunities and make data-driven decisions independently.

• Hands-on experience with Lead Generation campaigns.

• Good understanding of cold audiences, retargeting, and Lookalike audiences.

• Experience testing different audiences and advertising creatives.

• Strong attention to detail when working with advertising budgets.

• Ability to manage your area of responsibility independently without constant supervision.

• Working English for advertising platforms, ad copy, and day-to-day work communication.
Nice to have

• Experience working with real estate projects.

• Experience with the Dubai / UAE market.
Benefits

• Part-time position.

• Fully remote work.

• Multiple advertising accounts and projects.

• Long-term cooperation.

• Working hours and compensation discussed individually based on experience.