Paid Social Senior Manager

Sobre el puesto

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h1><strong>Paid Social Senior Manager</strong></h1> <h3><strong>Location: Mexico City </strong></h3> <h2><strong>Overview</strong></h2> <p>We are seeking a Paid Social Senior Manager to manage performance marketing strategy and execution. This role will be responsible for scaling multi-market user acquisition through paid social channels, balancing global strategy with local market nuance.</p> <p>The ideal candidate brings deep hands-on expertise in paid social, strong cross-cultural collaboration skills, and experience partnering with US-based leadership and global teams. This role requires both analytical rigor and creative sensitivity to local audiences.</p> <h2><strong>Key Responsibilities</strong></h2> <h3><strong>Paid Social Strategy & Execution</strong></h3> <ul> <li>Lead and scale paid social performance to meet specific business KPIs and expectations across global markets.<br><br></li> <li>Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms, with an emphasis on lower-funnel/performance media campaigns.<br><br></li> <li>Drive performance through audience segmentation, creative testing, and optimization frameworks.<br><br></li> <li>Partner with analytics to ensure strong measurement, incrementality, and attribution alignment.<br><br></li> <li>Translate global growth strategy into locally relevant execution.<br><br></li> </ul> <h3><strong>Cross-Functional & Global Collaboration</strong></h3> <ul> <li>Work closely with US-based leadership and global growth teams to align priorities and reporting.<br><br></li> <li>Partner with regional marketing, creative, product, and analytics teams.<br><br></li> <li>Present insights and performance updates to senior stakeholders.<br><br></li> <li>Ensure strong communication across time zones and organizational structures.<br><br></li> </ul> <h3><strong>Leadership & Ownership</strong></h3> <ul> <li>Manage agency partners where applicable.<br><br></li> <li>Deliver thought leadership on the paid social and performance marketing landscape.<br><br></li> <li>Proactively pitch, build, and deploy innovative testing to drive incremental acquisition growth.<br><br></li> </ul> <h2><strong>Qualifications</strong></h2> <ul> <li>8+ years of experience in paid social or performance marketing.<br><br></li> <li>Proven track record of scaling acquisitions in international markets.<br><br></li> <li>Strong hands-on expertise in Meta Ads Manager, TikTok, Snapchat, and other major social platforms.<br><br></li> <li>Experience collaborating with US-based leadership and/or global teams.<br><br></li> <li>Strong analytical mindset with experience using data to drive optimization.<br><br></li> <li>Deep understanding of bespoke creative strategy per platform and cultural nuances.<br><br></li> <li>Excellent communication and stakeholder management skills.<br><br></li> <li>Experience in subscription businesses, entertainment, anime, or fandom-driven brands is a strong plus.<br><br></li> </ul> <h2><strong>What Success Looks Like</strong></h2> <ul> <li>Sustainable, efficient growth across social platforms.<br><br></li> <li>Clear alignment between global strategy and regional execution.<br><br></li> <li>Strong creative performance driven by local insights.<br><br></li> <li>High-quality collaboration with US leadership and cross-functional teams.</li> </ul> <p> </p><div class="content-conclusion"><h3 data-pm-slice="1 1 []">About our Values</h3> <p>We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value</p> <ul> <li> <p>Courage. We believe that when we overcome fear, we enable our best selves.</p> </li> <li> <p>Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.</p> </li> <li>Kaizen. We have a growth mindset committed to constant forward progress.</li> <li> <p>Service. We serve our community with humility, enabling joy and belonging for others.</p> </li> </ul> <h3>Our commitment to diversity and inclusion</h3> <p>Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.</p> <p>We are an equal opportunity employer and value diversity at…