Paid Social Manager

About this role

<div class="content-intro"><p>Ohme is on a mission to accelerate the global transition to clean, affordable energy. We do that by serving as an integrated hardware and software smart-grid platform, focused on the residential EV charging market.</p> <p>The worlds of energy, transport and artificial intelligence are colliding and Ohme is at the heart of this new era. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core.</p> <p>Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of VW, Mercedes, Octopus Energy, and other innovative brands.</p> <p>We are scaling up the business and are building out the team for rapid growth. If you’re interested joining a fast-growing cleantech venture on a data and AI-first journey to speed up the global transition to clean, affordable energy, read on!</p></div><p><span data-contrast="auto">We’re looking for a <strong>Paid Social Manager</strong></span><strong><span data-contrast="auto"> </span></strong><span data-contrast="auto">to </span><strong><span data-contrast="auto">to own our paid social programme end to end, set its direction, and scale it as the function grows.</span></strong><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">Paid social is a key growth lever for Ohme, and this role is your opportunity to shape it. You'll own the programme end to end across Meta, TikTok and emerging platforms, with the autonomy to set the direction, build the testing framework, and prove what scales. As the function grows, so does your scope, this is a role designed for someone who wants to take paid social to the next level and grow with it.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <p><span data-contrast="auto">You'll work closely with our Creative team and local markets to deliver campaigns that drive real commercial results, with the budget, trust and support to make it happen.</span><span data-ccp-props="{"335559738":240,"335559739":240}"> </span></p> <h4><strong><span data-contrast="auto">Responsibilities:</span></strong></h4> <ul> <li><strong><span data-contrast="auto">Campaign Management: </span></strong><span data-contrast="auto">Set up, manage and optimise ad campaigns on platforms like Meta, TikTok, Reddit and LinkedIn. </span><span data-ccp-props="{"469777462":[3919],"469777927":[0],"469777928":[1]}"> </span></li> <li><strong><span data-contrast="none">Budget Management and Reporting: </span></strong><span data-contrast="none">Monitor and manage campaign budgets, ensuring efficient spend pacing across platforms and markets. Reporting on the results to the various internal stakeholders.</span><span data-ccp-props="{"469777462":[3919],"469777927":[0],"469777928":[1]}"> </span></li> <li><strong><span data-contrast="none">Tracking & Measurement:</span></strong><span data-contrast="none"> Maintain UTM structures, support pixel and conversion event implementation, and ensure accurate tracking is in place before campaigns go live.</span><span data-ccp-props="{"469777462":[3919],"469777927":[0],"469777928":[1]}"> </span></li> <li><strong><span data-contrast="auto">Performance Optimisation: </span></strong><span data-contrast="auto">Analyse key metrics like CPA, ROAS or CTR and improve performance, efficiency and ROAS.</span><span data-ccp-props="{"469777462":[3919],"469777927":[0],"469777928":[1]}"> </span></li> <li><strong><span data-contrast="auto">Creative Strategy:</span></strong><span data-contrast="auto"> Create and implement periodical creative concept tests. Own and project manage the creative refresh schedule. Always optimising best performance creative rollouts through extensive AB testing. Coordinate the creative refresh schedule with local markets, Creative team and marketing.</span><span data-ccp-props="{"469777462":[3919],"469777927":[0],"469777928":[1]}"> </span></li> <li><strong><span data-contrast="auto">Audience Optimisation:</span></strong><span data-contrast="auto"> Create, implement and continuously…