Paid Social Account Director

About this role

The Paid Social Account Director is a senior individual contributor responsible for owning the strategy, performance, and execution of a high-investment enterprise paid social program (multi-million dollar monthly spend). This role serves as the primary subject matter expert and strategic lead across paid social channels, driving scalable growth through creative-led performance, advanced audience strategy, and data-driven decision making.

You will act as the day-to-day strategic owner of one of the agency’s most complex and high-impact accounts—partnering closely with senior client stakeholders, creative teams, and cross-channel leads to deliver measurable business outcomes.

What You'll Do

Strategic Ownership & Leadership

- Own the end-to-end paid social strategy across platforms such as Meta, TikTok, Pinterest, LinkedIn, and emerging channels, aligning investment to business goals and growth targets

- Translate business objectives into full-funnel social strategies, spanning prospecting, retargeting, and retention

- Act as the primary strategic advisor to client stakeholders, delivering proactive, insight-driven recommendations

- Lead annual, quarterly, and monthly planning, including budget allocation, forecasting, and scenario modeling

- Identify and unlock incremental growth opportunities through audience expansion, creative iteration, and platform innovation

Performance Management & Optimization

- Own performance against core KPIs (CPA, ROAS, revenue, LTV, CAC efficiency, incrementality)

- Develop and execute advanced optimization frameworks across audience targeting, bidding strategies, placements, and creative

- Leverage platform automation (e.g., Advantage+ Shopping Campaigns, TikTok Smart Performance Campaigns) while maintaining strategic oversight and control

- Build and maintain test-and-learn roadmaps, including creative testing, audience segmentation, and landing page optimization

- Monitor pacing, diagnose performance shifts, and quickly resolve inefficiencies or scaling constraints

Creative Strategy Leadership

- Lead the development of creative strategy frameworks that drive performance across the funnel

- Partner with creative teams to develop data-backed briefs, grounded in audience insights, platform trends, and performance data

- Define and scale creative testing methodologies, including iteration velocity, messaging frameworks, and format diversification (UGC, video, statics, hooks)

- Analyze creative performance and translate insights into clear recommendations that improve conversion and engagement

Operational Excellence

- Maintain hands-on ownership of campaign structure, audience frameworks, and account architecture

- Ensure best-in-class implementation across platforms including Meta Ads Manager, TikTok Ads Manager, and other paid social ecosystems

- Oversee campaign builds, QA, and trafficking to ensure accuracy, scalability, and adherence to best practices

Analysis & Cross-Channel Collaboration

- Analyze large datasets to extract actionable insights and translate them into clear strategic narratives

- Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches

- Partner with Paid Search, SEO, Programmatic, and Creative teams to ensure integrated media strategies

Innovation & Thought Leadership

- Stay ahead of platform changes, algorithm shifts, and emerging trends across Meta, TikTok, and the social landscape

- Identify and implement new opportunities in automation, AI-driven creative, and audience expansion

- Act as a client-facing and internal thought leader in paid social and performance creative strategy

- Contribute to agency POVs, frameworks, and best practices for enterprise-scale social programs

What You'll Bring

- 6–10+ years of experience in paid social / performance marketing

- Proven experience managing enterprise-level accounts with significant monthly spend ($1M+)

- Deep expertise in platforms such as Meta Ads Manager and TikTok Ads Manager

- Strong understanding of creative strategy as a performance lever

- Advanced analytical skills with the ability to translate data into strategic direction

- Demonstrated ability to influence senior stakeholders and drive business outcomes

Nice-to-Haves:

- Experience scaling DTC/eCommerce or high-growth B2C brands

- Familiarity with attribution tools, CDPs, and advanced measurement solutions

- Experience with incrementality testing (lift studies, geo testing, etc.)

Benefits and Perks We Provide

- Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.

- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.

- 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.

- Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.

- Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.

- Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.

- Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.

- Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and…