Paid Search Specialist (Digital Marketing)

About this role

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to drive performance across a client portfolio through strategic planning, execution, and data analysis. This role plays a key part in improving campaign returns, conducting tests, and managing client accounts within agreed objectives and spend limits.

Job Responsibilities
Campaign Planning & Execution

• Build, manage, and optimise Google Ads campaigns across a client portfolio within approved budgets

• Develop campaign plans and strategy recommendations aligned with client goals

• Contribute to multi-channel planning and performance strategy
Testing & Optimisation

• Conduct A/B tests for ad copy and targeting to improve overall results

• Measure testing outcomes and implement agreed performance enhancements

• Monitor spend and budget pacing while recommending adjustments for approval
Analytics & Conversion Tracking

• Analyse Google Ads and GA4 data to interpret outcomes and identify growth opportunities

• Install and test approved conversion codes and tracking pixels via designated tag management processes

• Prepare monthly performance reports with actionable optimisation recommendations
Client & Process Management

• Provide routine performance updates and collaborate with internal teams and clients

• Monitor paid advertising developments and contribute best practices and process improvements
Requirements

• At least 3 years of hands-on experience building, managing, and optimising Google Ads or paid search campaigns

• Background in an agency or in-house marketing environment managing campaign delivery

• Strong practical experience with Google Ads and GA4

• Hands-on experience with conversion tracking setup and budget pacing management

• Strong analytical capabilities with experience in A/B testing and commercial analysis
Nice-to-Have Skills

• Practical experience working with tag management platforms

• Exposure to multi-channel marketing campaigns

• Experience delivering performance presentations to stakeholders
Benefits

• Permanent work-from-home set-up

• Dayshift (Australian Eastern Standard Time business hours)

• Full-time job

• HMO (STAFF only)

• Annual leave

• 13-month pay

• With Government mandated benefits