Paid Search Specialist

About this role

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse portfolio of clients. In this hands-on role, you will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation.

Job Responsibilities
Strategy & Campaign Execution

• Develop data-driven digital marketing strategies aligned with client business objectives

• Set up, manage, and optimise search campaigns within Google Ads

• Conduct, measure, and implement A/B tests for ad copy and targeting

• Evaluate budget levels and provide strategic recommendations to maximise campaign performance
Analytics & Technical Support

• Analyse campaign data within platforms and GA4 to determine winning strategies

• Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis

• Manage landing pages and websites to install conversion tracking codes and pixels
Collaboration & Growth

• Work closely with clients and internal teams to strategise and execute high-performing campaigns

• Stay up-to-date with emerging paid advertising technologies and establish industry best practices
Requirements

• Minimum 3 years of experience building, managing, and optimising Google Ads campaigns

• Active Google Ads Certification

• Proven background working within an agency or in-house studio environment

• Hands-on experience using Google Analytics and GA4 for data interpretation

• Strong analytical skills with the ability to turn raw data into actionable campaign decisions
Nice-to-Have Skills

• Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest

• Basic web management experience related to tracking pixel implementation

• Experience supporting multi-channel digital strategy planning and execution
Benefits

• Permanent work-from-home set-up

• Dayshift (Australian Eastern Standard Time business hours)

• Full-time job

• HMO (STAFF only)

• Annual leave

• 13-month pay

• With Government mandated benefits