Paid Search Senior Manager

About this role

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h2>About the role</h2> <p>We’re seeking a performance-driven Paid Search Senior Manager to lead Paid Search strategy across key international growth markets.</p> <p>This role is responsible for driving Paid Search performance across growth markets, translating global strategy into high-impact regional execution. You will focus on scaling acquisition through localized optimization, while ensuring alignment with broader channel strategy, measurement frameworks, and performance standards.</p> <p>Reporting to the Director of User Acquisition, this role partners closely with central Paid Search leadership to extend and adapt strategy for regional growth.</p> <h3>Core Areas of Responsibility</h3> <p>Paid Search Strategy & Optimization</p> <ul> <li>Lead Paid Search execution across growth markets, including brand, non-brand, and competitor campaigns</li> <li>Translate global Paid Search strategy into localized campaign approaches</li> <li>Build and scale campaign structures, including match type strategy and query segmentation</li> <li>Adapt keyword strategy, bidding, messaging, and funnel optimization to regional behaviors</li> <li>Lead bidding strategy evolution, including value-based bidding, tROAS, and tCPA optimization</li> <li>Optimize toward subscriber quality metrics (LTV, retention, subscription conversion), not just platform-reported conversions</li> <li>Refine account structure to support scale and automation</li> <li>Develop localized strategies for growth markets, incorporating regional insights into broader Paid Search strategy</li> </ul> <p>Measurement & Signal Integrity</p> <ul> <li>Oversee end-to-end signal flow from site and app through MMPs and server-side tagging to ad platforms</li> <li>Ensure accurate and resilient conversion tracking across web and app ecosystems</li> <li>Partner with Engineering and Analytics to validate event integrity, troubleshoot discrepancies, and maintain signal health</li> <li>Reconcile platform data against internal BI and attribution systems to inform investment decisions<br><br></li> </ul> <p>Cross-Functional & Strategic Influence</p> <ul> <li> <ul> <li>Work closely with US-based leadership and global growth teams to align priorities and reporting</li> <li>Translate Paid Search performance and measurement insights into executive-level recommendations</li> <li>Represent Paid Search strategy within broader UA planning and investment discussions</li> <li>Influence roadmap priorities that impact conversion architecture and acquisition scalability</li> </ul> </li> </ul> <h2>About You</h2> <ul> <li>8+ years of hands-on experience managing large-scale Paid Search programs</li> <li>Deep platform expertise in Google Search (Google Ads), Microsoft Advertising (Bing), and Apple Search Ads</li> <li>Demonstrated expertise in campaign architecture, bidding automation, keyword governance, and subscription conversion optimization</li> <li>Proven experience optimizing toward value-based and subscription-driven KPIs</li> <li>Deep understanding of performance signal architecture across web and app environments</li> <li>Strong martech fluency, including:</li> <ul> <li>Server-side Google Tag Manager</li> <li>MMP Postback troubleshooting</li> <li>Pixel and conversion tag governance</li> </ul> <li>Experience with MMPs such as Singular, Appsflyer, etc</li> <li>Experience reconciling platform data with internal BI systems and attribution models</li> <li>Ability to diagnose tracking discrepancies and work cross-functionally to resolve them</li> <li>Advanced analytical capability with strong Excel and BI proficiency</li> <li>Experience driving international growth initiatives</li> </ul> <h2>Why you will love working at Crunchyroll</h2> <p>In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:</p> <ul> <li>Best-in class medical, dental, and vision private insurance healthcare coverage</li> <li>Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)</li> <li>Free premium access to Crunchyroll</li> <li>Professional Development</li> <li>Company's Paid Parental Leave</li> <li>up to 22 weeks for birthing parents</li> <li>up to 12 weeks for non-birthing parents</li> <li>Hybrid Work Schedule</li> <li>Paid Time Off</li> <li>Flex Time Off</li> <li>5 Yasumi Days</li> <li>Half-Day Fridays during the summer</li> <li>Winter Break</li> </ul> <p>#LifeAtCrunchyroll #LI-Hybrid </p><div class="content-conclusion"><h3 data-pm-slice="1…