Paid Search Performance Marketing Manager

About this role

ABOUT WISPR

We're building the first voice interface a billion people use every day.

Our first product, Flow, lets you talk instead of type anywhere on your computer or phone, and turns messy speech into polished text that is ready to send. It's scaled from $2M → $50M in ARR in under 12 months with millions of users and thousands of enterprise customers. How we think → https://wisprflow.ai/post/the-master-plan

The team is still small enough that every person shapes what gets built.

THE ROLE

We're hiring a hands-on paid search specialist to own Google Search, Bing Ads, and Apple Search Ads across desktop and mobile. You'll also own Android acquisition from day one.

Your channels:

- Google Search Ads (Search, Performance Max, Search Partners)

- Google App Campaigns (ACi) for Android app installs and in-app revenue

- Apple Search Ads for iOS and Android

- Bing / Microsoft Ads (and expansion opportunities)

Your mission: Bring in high-intent users and wire them into our funnel: ad → click → install → activation → subscription → revenue.

This isn't a "set and forget" role. You're in the platforms daily, shipping tests weekly, making data-driven decisions, and owning the numbers.

WHAT YOU'LL DO

OWN THE SEARCH CHANNEL END-TO-END

- Manage Google Ads (Search, PMax), Bing Ads, and Apple Search Ads day-to-day

- Build clean account architectures: brand vs non-brand, competitor, persona-driven campaigns

- Launch and scale Google App Campaigns (ACi) for Android installs and revenue optimization

- Expand Apple Search Ads from iOS to Android, capitalizing on launch momentum

DRIVE ANDROID ACQUISITION FROM DAY ONE

- Own Android growth strategy across Google App Campaigns and Apple Search Ads

- Optimize to in-app revenue events (not just installs)

- Rapidly test creative, audiences, and bidding strategies to find scalable Android growth

- Partner with Product and Data teams on attribution and conversion tracking

BUILD HIGH-PERFORMANCE FUNNELS

- Design and optimize distinct funnels for web → desktop, web → App Store, and direct App Store installs

- Connect campaigns to our stack: GA4, AppsFlyer (MMP), PostHog

- Own search performance: brand vs non-brand CAC, iOS vs desktop vs Android metrics, payback windows

RUN FAST, LEARN FASTER

- Ship weekly tests: keywords, match types, bidding strategies, ad copy, creative variants

- Maintain a testing roadmap with clear hypotheses and success metrics

- Partner with Design and Growth teams on landing pages and App Store optimization

MANAGE BUDGETS LIKE A CFO

- Manage $50k+/month in search spend (scaling to low six figures)

- Allocate weekly budgets by channel, geo, brand vs non-brand, device

- Keep CAC within targets while finding incremental spend opportunities

COMMUNICATE LIKE A LEADER

- Write crisp weekly updates: what happened, why, what's next

- Present monthly performance to leadership with clear insights and recommendations

- Collaborate seamlessly with Growth, Product, Design, and Data teams

WHAT WE'RE LOOKING FOR

MUST-HAVES

- 4+ years managing Google Search Ads for B2C apps, SaaS, or subscription businesses

- Proven ownership of $50k+/month budgets with measurable CAC/ROAS improvements

- Strong Google Ads expertise:

- Search campaigns (keyword strategy, match types, negatives, Quality Score optimization)

- Performance Max (when to use it, how to prevent brand cannibalization)

- Google App Campaigns (ACi) for mobile installs and revenue optimization

- Direct experience with Apple Search Ads for iOS, ready to expand to Android

- Fluency in GA4, an MMP (AppsFlyer/Adjust/Branch), and product analytics tools (PostHog/Mixpanel/Amplitude)

- Deep understanding of CAC, payback period, LTV:CAC, activation rates, retention curves

- Excellent written communication—you can write a weekly recap that's actually worth reading

- Authorized to work in the US

NICE-TO-HAVES

- Bing / Microsoft Ads experience

- Background in productivity tools, consumer apps, or PLG SaaS

- SQL or BI tools (self-serve data analysis)

- Landing page and conversion rate optimization experience

- Familiarity with Apple ecosystems and App Store guidelines

LOGISTICS

Location. About 60% of the team is in San Francisco and the rest are remote, mostly US-based.

- If you're in SF: you'll be in the office most days. We think the best work happens in person. Most of the team is here five days a week, and a few do three or four days depending on family or long commutes.

- If you're remote: we're open to remote for some roles. We fly remote teammates to SF for three to four days a month.

Visa sponsorship. We sponsor visas: H1B, O1, EB1, L1, STEM + OPT, and more. We can't successfully sponsor for every role and every candidate, but if we make you an offer we'll make every reasonable effort, and we retain an immigration law firm to help.

WHAT WE OFFER

We're a small, focused team that cares deeply about the quality of our work and the people we do it with. Here's what you can expect:

- Equity on employee-friendly terms, including extended exercise windows and a combination of ISOs and RSUs. Ask us for more details!

- Health, dental and vision. We cover 100% of the premium on the Anthem Blue Cross Gold PPO, and 75% of premiums for dependents. (US only)

- 401(k) with up to a 4% match. (US only)

- Flexible time off and company holidays.

- All meals in the office, plus commuter benefits and relocation reimbursement if you’re moving to San Francisco.

- A high-spec laptop, monitor, and a whisper-friendly microphone.

- Regular team events and off-sites.

- 16 weeks of paid parental leave (12 weeks for non-birthing parent). The early days with a new baby matter more than anything we're doing here, and we want you to be present for them.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong…