Paid Search Coordinator (Google App campaigns)

About this role

<p><span style="font-family: helvetica, arial, sans-serif;"><strong>WHY DEPT®?</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>THE ROLE</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;">As an Account Coordinator, Paid Search your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. </span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>PROFICIENCY EXPECTATIONS</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We expect Account Coordinator's to develop a solid foundation of paid search analytical and technical expertise and be proficient in the following:</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong><em>Proficiency in Excel/Sheets:</em></strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to:</span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">sorting</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">filters</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">vlookup</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">concatenate</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">pivot tables</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">text to columns</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">conditional formatting</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif;">Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;"><strong><em>Proficiency in Paid Search:</em></strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif;">Ability to navigate through the UIs to:</span></p> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the…