Paid Media Strategist

About this role

We are seeking a Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s (https://supercinema.film) pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns. Responsibilities Develop audience growth strategies across Instagram, TikTok, and other relevant platforms. Define content themes and positioning for a standout social brand. Advise on Reels and short-form video content strategy. Recommend community-building and audience engagement approaches. Provide high-level paid media recommendations (Meta and other relevant platforms). Guide audience targeting, growth opportunities, and performance optimization. Translate strategy into actionable insights for the client. Requirements Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta. Strong understanding of Reels, short-form video, and social content strategy. Experience with audience targeting, segmentation, and paid media strategy. Familiarity with entertainment, film, or creator-focused campaigns is preferred. Ability to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution. Excellent communication and presentation skills.