Paid Media Specialist

About this role

We are seeking a Paid Media Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities. This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing. Responsibilities Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio. Advise on targeting, budgets, and creative with a focus on Reels and short-form video. Occasionally launch and manage campaigns promoting films, trailers, and releases. Report on audience growth and engagement and recommend optimizations. Requirements Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands. Track record growing engaged creator accounts. Strong knowledge of the U.S. film industry. Hands-on with Instagram Reels and audience building (lookalikes, retargeting). Experience marketing to Persian-American or U.S. film/cinephile communities is a plus.