Paid Media Marketing Manager

About this role

<div class="content-intro"><p><strong>Welcome to the future of cloud networking and security!  </strong></p> <p><span data-olk-copy-source="MessageBody">Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.<br><br>This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!</span></p> <p> </p></div><p><span class="TextRun SCXW33711988 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW33711988 BCX0">We are looking for a highly motivated and experienced B2Bpaid media manager to join our Growth Marketing team. The ideal candidate will have a proven </span><span class="NormalTextRun SCXW33711988 BCX0">track record</span><span class="NormalTextRun SCXW33711988 BCX0"> of developing and executing successful paid media campaigns that drive results. They will </span><span class="NormalTextRun SCXW33711988 BCX0">be responsible for</span><span class="NormalTextRun SCXW33711988 BCX0"> developing and executing all aspects of our B2B</span><span class="NormalTextRun SCXW33711988 BCX0"> paid</span><span class="NormalTextRun SCXW33711988 BCX0"> campaigns, from planning and strategy to execution and measurement. In this position, you will have a chance to make a significant impact on the company's marketing strategy.</span></span><span class="EOP SCXW33711988 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><strong>Responsibilities: </strong></p> <ul> <li><span data-contrast="auto">Develop and manage paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Optimize campaigns to improve lead quality, conversion rates, ROAS, pipeline contribution, and cost efficiency.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Manage budgets, bidding strategies, audience targeting, keyword strategy, creative testing, and A/B testing.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Partner with content, creative, demand generation, SDR, and marketing operations teams to build high-performing campaigns and landing page experiences.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Analyze campaign performance and provide actionable insights through regular reporting, including what changed, why it changed, and what actions should be taken next.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Build and maintain reporting views that connect spend, engagement, conversions, lead quality, pipeline, and ROI.</span></li> <li>Use AI tools and automation to improve campaign analysis, keyword research, audience insights, creative testing, anomaly detection, and budget optimization.</li> <li>Partner with marketing operations to improve campaign tracking, attribution, UTM hygiene, dashboarding, and source-of-truth reporting.</li> <li>Evaluate and test new channels, audiences, AI-assisted workflows, and advertising formats to drive growth.<span data-ccp-props="{}"> </span></li> </ul> <p><strong>Requirements:</strong></p> <ul> <li><span data-contrast="auto">4+ years of hands-on experience managing B2B paid media campaigns.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Strong expertise in Google Ads and LinkedIn Campaign Manager.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Experience with analytics, reporting, and attribution tools such as Google Analytics, Looker Studio, Salesforce, HubSpot, Marketo, or similar platforms.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Strong analytical mindset with the ability to turn campaign data into clear optimization decisions and business recommendations.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Comfortable using AI tools for campaign analysis, reporting automation, creative ideation, keyword expansion, and performance optimization.</span></li> <li>Experience managing six-figure media budgets and delivering measurable pipeline or revenue impact.</li> <li>Understanding of B2B funnel metrics, attribution models,…