Paid Media Manager - Remote/Worldwide

Sobre el puesto

Job Position: Paid & Performance Marketing Lead Company: Pro Coffee Gear Location: Remote (Anywhere) Type: Full-time Reports to: VP of Product & Growth About Us:Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data-driven growth engine — and paid media is a critical part of that foundation. The Role: We’re hiring a Paid & Performance Marketing Lead to own the strategy, performance, and evolution of paid acquisition at PCG. This role will manage and lead our existing Google and Meta ad agencies, while also setting the roadmap to progressively bring paid media in-house as the business scales. You will be the single owner of paid performance — accountable for results, agency direction, channel expansion, and long-term capability building. What You'll Own: 1. Paid Media Ownership & Agency Leadership

Own overall paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)

Act as the primary owner and point of accountability for external paid media agencies, channel-level strategy and prioritization, and budget allocation and pacing

Set clear goals, KPIs, and expectations for agencies

Review performance, challenge assumptions, and approve strategy

Ensure agency work aligns with PCG business goals, merchandising priorities, and creative and brand standards

You are not a passive agency manager — you own the outcome

2. Transition from Agency-Led to In-House Execution

Assess what should remain agency-managed vs brought in-house

Build a roadmap to reduce agency dependency over time and increase internal ownership of strategy and execution

Personally execute and optimize campaigns where appropriate

Define tooling, processes, and documentation required to scale in-house

Hire or develop additional paid media support as needed

3. Google Ads (Primary Revenue Channel)

Own Google Ads performance end-to-end, whether executed by agency or in-house: brand, non-brand, and SKU-level search; shopping and feed optimization; Performance Max (with strict controls); YouTube for upper-funnel education

Partner with merchandising to prioritize SKUs, manage inventory constraints, and support launches, refurbished inventory, and clearance

Ensure strong alignment between search intent, landing pages, and conversion tracking

4. Meta Ads (Demand Creation + Retargeting)

Own Meta strategy across prospecting (education-driven, high-intent audiences), retargeting (site, CRM, engagement-based), and product launches and promotional bursts

Direct creative strategy in partnership with internal creative teams

Review and approve creative testing plans and results

Ensure Meta is used to create demand, support high-AOV consideration cycles, and feed lifecycle marketing

5. Channel Expansion & Experimentation

Own testing and expansion into additional paid channels: Reddit, LinkedIn (wholesale, restaurant operators), affiliate and partner marketing, and influencer whitelisting/paid creator ads

Decide when experiments are agency-led vs in-house

Define clear hypotheses, success metrics, and scale/kill decisions

6. Measurement, Reporting & Forecasting

Own performance reporting across all paid channels and agencies

Track and optimize toward blended MER, contribution margin, paid revenue vs plan, and lead revenue conversion (30/60/120 days)

Build clear weekly and monthly reporting for leadership

Ensure attribution, tracking, and data integrity are solid and improving

7. Cross-Functional Leadership

Partner closely with merchandising (inventory, pricing, promotions), lifecycle marketing (email/SMS, lead nurturing), creative (ads, landing pages, messaging), and sales/wholesale (lead quality, follow-up loops)

Translate company goals into actionable paid media strategy

Represent paid media in planning, launches, and retrospectives

What Success Looks Like: First 3–6 months

Clear ownership and accountability over agency performance

Strong visibility into spend, performance, and ROI

Improved alignment between paid media, merch, and creative

6–12 months

More paid execution owned internally

Reduced agency dependency without performance loss

At least one new paid channel successfully tested

Paid media viewed as a predictable, scalable growth engine

Who You Are: Required

5–8+ years in paid/performance marketing

Deep experience with Google Ads and Meta Ads

Proven experience managing and scaling agency relationships

Strong analytical and financial mindset

Comfortable owning revenue and efficiency metrics

Bonus

Experience bringing paid media in-house from agencies

High-AOV ecommerce or B2B-adjacent experience

Shopify-based ecommerce experience

Experience in coffee, hospitality, or equipment-based businesses

Why This Role Is Compelling:

True ownership over a critical growth lever

Authority to challenge agencies and set direction

Opportunity to build a best-in-class in-house paid function

High-impact role with visibility across the business

Work on meaningful, long-consideration products

Benefits:

Flexible schedule with opportunities for growth

Work remotely from the comfort of your own home

Join a dynamic and passionate international team in the exciting world of coffee

How to Apply:If you're ready to join our team and play a key role in shaping our talented workforce, please submit your resume in English (resumes in other languages will be immediately disqualified). We look forward to hearing from you! Pro Coffee Gear is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Originally posted on Himalayas