Paid Media Analyst

About this role

Real people. Real service.

At SupplyHouse.com, we value every individual team member and cultivate a community where people come first. Led by our core values of Generosity, Respect, Innovation, Teamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers.

We are looking for a Paid Media Analyst to join our Growth Marketing Team in our Marketing department. This individual will report into our Paid Media Manager and support the execution, optimization, and reporting of multi-channel paid media campaigns across search, shopping, social, video, and retargeting platforms. Working closely with partners across Marketing, Analytics, and Creative, this role will leverage data analysis and structured testing to improve campaign performance, increase efficiency, and help ensure our marketing investments deliver measurable business impact. If you’re passionate about digital marketing, enjoy digging into data to uncover opportunities, and are excited to optimize campaigns that drive profitable growth, we’d love to hear from you!

This remote position is open to individuals who live in, or are open to relocating to, the following states: Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington.

This position requires travel to our headquarters in Melville, NY 3 times per year for internal meetings and team building activities. We reimburse reasonable and necessary travel expenses, and you’re also welcome to work on-site anytime beyond these visits – our doors are always open.

Role Type: Full-Time, Exempt

Location: Remote

Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility

Base Salary: The expected starting salary for the position is $64,295 to $80,369 within a full position range of $64,295 to $96,433 annually. This range reflects the long-term earning potential for the role. Our starting pay practice is the minimum to middle portion of the range, depending on experience, qualifications, and internal equity, consistent with applicable law and it is rare for a new hire to start above the midpoint.

Responsibilities:

• Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns

• Execute and optimize search engine marketing (SEM) campaigns across Google Ads and Microsoft Ads, ensuring efficiency, coverage, and accuracy

• Assist with budget pacing and allocation of decisions based on performance data, test outcomes, and overall campaign objectives

• Design and implement structured campaign experiments to enhance ROI, conversion efficiency, and account scalability

• Build and optimize remarketing and retargeting campaigns across search, social, and display environments to improve customer engagement and retention

• Support launch and performance tracking of video campaigns across YouTube, paid social, and streaming TV platforms

• Monitor and analyze performance of product launches, promotions, and seasonal campaigns; synthesize data into actionable insights

• Prepare recurring reports and dashboards that communicate performance trends, testing outcomes, and recommendations to marketing leadership

• Collaborate with the Paid Media Manager and cross-functional teams to align campaign execution with broader marketing and growth initiatives

• Partner with platform representatives to stay informed on emerging features, beta programs, and industry best practices

• Maintain accurate campaign documentation and clean account structures to ensure reliable tracking, consistency, and long-term scalability

Requirements:

• Bachelor's degree in Marketing, Statistics, or a related business field

• 3+ years of paid search strategy and execution experience

• 1+ year of paid social, retargeting, and display experience

• 1+ year of TV, CTV, and Demand Gen experience

• Experience supporting and optimizing spend to reach budget goals

• Strong analytical and decision making skills

• Strong written and verbal communication skills

• Strong experience with Microsoft Office products, especially Excel data analysis

Why work with us:

• We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:

• Comprehensive and affordable medical, dental, vision, and voluntary life insurance options

• 401(k) with up to 4% company match

• Paid vacation, sick time, and holidays

• Company-paid basic life insurance and long-term disability

• Discounted auto, home, and pet insurance programs

• Flexible Spending Account (FSA)

• Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)

• Company-provided equipment and one-time $250 work from home stipend

• $750 annual professional development budget

• $25 monthly Grubhub credit

• Company rewards and recognition program

• And more!

• We empower ownership – We all contribute to our success and we all share in it. Our Ownership for All program ensures each SupplyHouse team member will benefit financially from the company’s growth and accomplishments.

• We promote work-life balance – We value your time and encourage a healthy separation between your professional and personal life to feel refreshed and recharged. Look out for our wellness initiatives and ask about our Flex-Time Policy!

• We support growth – We encourage you to embrace continuous learning and take on new challenges. In an exciting and evolving industry, we provide opportunities for career growth through our annual merit and bonus opportunities, hands-on…