Outbound Sales Team Lead

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Outbound Sales Team Lead – Cologne

Location: Cologne, Germany | Team: EU GTM – Sales | Type: Full-time, Office-first

Team description

Our New Markets Sales team is responsible for launching and scaling SumUp's commercial presence in new territories across Europe — and Switzerland is our next big focus. This role sits at the heart of that expansion: you'll be based in our Cologne office, leading a team of outbound Sales Representatives who sell remotely into the Swiss market across all language regions. It's a genuine build opportunity — you'll help shape the team from the ground up, define how we go to market in Switzerland, and set the standard for how we sell, coach, and grow in a brand new territory.

What you'll do

• Lead and coach a growing team of outbound Sales Representatives selling remotely into the Swiss market, running weekly pipeline reviews, one-to-ones, and performance conversations

• Refine the outbound sales strategy for Switzerland — including sequencing, messaging for our ideal customer profile, account sourcing, and territory mapping across CH language regions

• Support direct reports in client and prospect meetings, helping them close deals and develop their commercial skills

• Use sales data and metrics to track individual and team performance, and report results clearly to senior leadership

• Play an active role in hiring and onboarding new Sales Representatives as the team scales through 2026

• Use AI-assisted sales tools to support the team's outbound workflows and improve execution efficiency

You'll be great for this role if…

• Experience managing a sales team, with the ability to coach, motivate, and hold people accountable to clear targets

• Strong background in a closing sales role as an individual contributor, with a track record of consistently hitting or exceeding targets

• Solid understanding of outbound sales processes, including sequencing, prospecting, and pipeline management

• Fluency in German and English is essential; French and/or Italian is a strong plus given the multilingual nature of the Swiss market

• Comfort working with outbound sales tools such as Gong, Lusha, Sales Navigator, Outreach, or Pipedrive

Nice to have:

• Experience in the payments or fintech industry

• Familiarity with the Swiss market or experience selling into multilingual territories

Why you should join SumUp

🌎 Opportunity to work in a truly global, multicultural team from our open, vibrant Cologne office, located in the heart of the city. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
📚 A dedicated annual…