Online Content Operations Specialist

About this role

Content Operations Specialist
Department: E-commerce / Digital Commerce
Reports to: E-commerce Lead
Location: Kuala Lumpur

Job Summary
We are looking for a Content Operations Specialist to manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms.
This role will be responsible for ensuring that all online content — from social media posts and product listings to promotional banners, campaign pages, product information, and digital assets — is accurate, engaging, consistent, and published on time.
The ideal candidate is highly organised, detail-oriented, and data-driven, with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance.
Key Responsibilities
1. Social Media Content Operations

• Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.

• Coordinate social media calendars and ensure posts are published accurately and on schedule.

• Upload and manage captions, images, videos, links, hashtags, and other content assets.

• Ensure content follows brand guidelines and is adapted appropriately for each platform.

• Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation.

• Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time.
2. Marketplace & Product Listing Management

• Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop, and other online platforms.

• Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information.

• Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore.

• Regularly review listings for completeness, accuracy, visibility, and overall presentation.

• Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement.

• Support new product launches by ensuring listings and relevant content are ready before launch.
3. Website & Digital Content Management

• Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms.

• Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date.

• Coordinate content updates for new products, campaigns, promotions, and business initiatives.

• Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information.
4. Content Optimisation & Online Visibility

• Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance.

• Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement.

• Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion.

• Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies.

• Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements.

• Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone.
5. Campaign & Promotional Content Operations

• Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12.

• Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets.

• Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms.

• Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns.
6. Content Coordination & Governance

• Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content.

• Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements.

• Ensure consistency of product and brand information across different platforms and markets.

• Establish simple processes and checklists to reduce content errors and improve publishing efficiency.

• Ensure content complies with relevant platform policies and brand requirements.
7. Reporting & Performance Analysis

• Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders.

• Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement.

• Identify top- and underperforming content or listings and recommend optimisation actions.

• Use data and competitor insights to continuously improve content quality, exposure, and conversion.
Key KPIs

• Content / Posting Accuracy & Completion Rate

• Product Listing Accuracy

• Content Publishing Timeliness

• Social Media Reach & Engagement

• Online Traffic / Product Views

• CTR & Conversion Rate

• Listing / Product Exposure

• Content Error Rate

• Campaign Content Execution Rate

• Platform Compliance
Requirements
Requirements

• 2–5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role.

• Hands-on experience managing social media content, product listings, website content, or online marketplace content.

• Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn.

• Strong attention…