Nordics Marketing Lead

Over deze functie

Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.

🐾 The job:

We’re looking for a Marketing Lead to help us introduce our brand to Sweden and Denmark. We need a marketeer who gets the "why" behind what we do and can turn that into real growth, building both brand love and a solid customer base from day one. You’re someone who truly understands the Swedish and Danish culture. You know that winning the hearts of dog owners takes more than just a direct translation; it takes a local touch and a bit of personality.

You’ll be part of our team in Amsterdam, but you’ll "own" the Nordics. You won’t be alone - you’ll have a squad of channel specialists to support you - but it’s on you to guide them on how to make our message land perfectly in your markets. In this role, there are 2 main elements:

Growth 🚀

• Drive creative strategy across Paid Social (Meta, TikTok) — defining hooks, messaging, formats and writing strong, actionable briefs

• Work closely with our UGC & Influencer specialist to source and develop high-performing local creators

• Ensure all campaigns (ads, landing pages, CRM, RAF) are locally relevant, on-brand and optimised for performance

• Identify and scale new growth opportunities through local partnerships (brands, influencers, affiliates, direct mail, podcasts)

Brand 🐕

• Act as the local brand guardian, ensuring global strategy translates into strong, locally relevant creative

• Lead local influencer & PR activations to build awareness and brand love

• Collaborate with media buying to shape top-of-funnel investments (OOH, TV, radio, digital video) and ensure strong local execution

• Support the growth of the ambassador (Dog Professionals) channel through local events and communications

You will also own weekly reporting of Sweden & Denmark’s performance, connecting brand and growth initiatives to key metrics like CPA, retention, and revenue.

👀 What we're looking for:

• You must be a native Swedish and/or Danish speaker and professionally fluent in English

• You understand the balance between brand and performance, combining creativity with data to drive meaningful growth

• Commercially minded and analytical, comfortable using insights to make decisions and improve results

• A strong communicator with a light, engaging writing style — confident creating and adapting copy across ads, landing pages and CRM, with a sharp eye for tone of voice and localisation

• Bringing 4+ years of experience across various marketing channels building growth and brand (digital, PR, influencers), with a proactive, test-and-learn mindset

• You understand the Swedish and Danish market and customer mindset, and know what resonates locally

• And most importantly — you’re a dog lover, excited about building a brand that genuinely improves the lives of dogs and their owners 🐾

⏳ The interview process:

• Initial call with your dedicated Talent Acquisition Partner, carried out remotely.

• This process will include a take home task where you will put together a presentation

• Skills interview with presentation element, carried out remotely.

• Behaviours interview, carried out in person.

We usually expect our interview process to take 3-6 weeks, end to end.

🙌 Our benefits:

• 25 vacation days + 1 extra day for every year of service

• 5 additional, paid 'paws' days off per year dedicated to your learning, development or personal wellbeing. Hit pause when you need it most

• €500 annual learning & development budget to sharpen your skills

• Pension plan (3.5% employer and 3.5% employee contribution)

• Equity options

• Weekly free lunches in our Amsterdam office

• ClassPass discounted membership with employer contribution

• Lease a Bike scheme

• Paid sabbaticals…