New Car Sales Executive - Mercedes Benz

About this role

LSH Auto is a UK premium automotive retailer and a leading Mercedes-Benz dealership group. We work across new and used vehicle sales while also supporting customers through a full range of aftersales services, including servicing, MOTs, repairs, tyres, and parts. Our focus is on delivering a high-quality experience that reflects the standards of a premium automotive brand at every stage of the customer journey.
As a New Car Sales Executive - Mercedes Benz, you will play an important role in creating a first-class buying experience for customers. This is an opportunity to combine relationship-building, commercial awareness, and product knowledge to help customers find the right vehicle while contributing to a high-performing sales environment. You will be a key part of representing the brand, understanding customer needs, and supporting successful outcomes from first conversation to final handover.
Hours - 40
Salary - £27,010 plus OTE plus Company Car
Responsibilities

• Guide customers from initial enquiry through vehicle handover with a premium experience.

• Build strong customer relationships and deliver an exceptional showroom experience.

• Demonstrate vehicle features, arrange test drives, and match buyers to suitable models.

• Negotiate pricing and finance packages to achieve sales and revenue targets.

• Maintain accurate CRM records and follow up leads to maximise conversions.
Requirements
Required Qualifications

• At least 2 years of automotive sales experience, with a proven track record of achieving sales targets.

• Experience building rapport with showroom customers and converting enquiries into sales.

• Confidence discussing finance options and negotiating effectively with customers.

• Experience using a CRM system for lead follow-up and maintaining accurate customer records.

• A valid UK driving licence and confidence conducting customer test drives.

• Eligibility to work in the United Kingdom.
Benefits
Colleague Referral Scheme (£500 - £1000)

• A range of Mercedes-Benz training and leadership programmes

• Platinum Plus Rewards Scheme

• Colleague Car Purchase Scheme

• Eye care Vouchers

• Life Assurance (4 x annual salary)

• 31 days holiday (including bank holidays), rising to 38 days with length of service

• Wellbeing Support

• Company Pension

• Full uniform provided

• On site gym