New Car Sales Executive

About this role

LSH Auto is a UK premium automotive retailer and one of the leading Mercedes-Benz dealership groups. Across new and used vehicle sales and a full range of aftersales services, the business is focused on delivering a high standard of service and helping customers find the right automotive solutions for their needs.
This is an opportunity to join a customer-focused automotive retail environment where the sales experience matters just as much as the result. As a New Car Sales Executive, you will play an important role in helping customers make confident purchasing decisions while representing a premium brand experience throughout the showroom journey.
In this role, you will manage the customer journey from initial enquiry through to vehicle handover, building trust and creating a positive experience at every stage. You will work closely with customers to understand their needs, present suitable options, and support commercial outcomes through strong communication, relationship-building, and attention to detail.
Hours - 40
Salary - £27,010 plus OTE bonus plus company car
Responsibilities

• Guide customers through the full new car sales journey from enquiry to handover.

• Build strong customer relationships and deliver an exceptional showroom experience.

• Demonstrate vehicle features, arrange test drives, and match customers to suitable models.

• Negotiate pricing and finance options to achieve sales targets and maximise revenue.

• Maintain accurate CRM records and follow up leads to convert opportunities into sales.
Requirements

• At least 2 years of sales experience in automotive sales.

• Proven track record of meeting or exceeding vehicle sales targets.

• Experience using a dealership CRM and maintaining strong follow-up discipline.

• Background in customer-facing sales roles involving negotiation with customers, including finance conversations and part-exchange discussions.

• Ability to build repeat business and referral customer relationships.

• Confidence conducting customer test drives and a valid UK driving licence.

• Experience with premium automotive brands is a plus.

• Eligibility to work in the UK.
Benefits

• Colleague Referral Scheme (£500 - £1000)

• A range of Mercedes-Benz training and leadership programmes

• Platinum Plus Rewards Scheme

• Colleague Car Purchase Scheme

• Eye care vouchers

• Life assurance (4 x annual salary)

• 31 days holiday (including bank holidays), rising to 38 days with length of service

• Wellbeing support

• Company pension

• Full uniform provided

• On-site gym