Media Buyer - Affiliate Lead Generation

About this role

Company Overview
Our client is a fast-growing performance marketing company specializing in affiliate lead generation across multiple high-performing verticals. Focused on scaling ROI-positive campaigns through data-driven strategy and high-volume creative testing, the company operates in a fast-paced, growth-oriented environment where ownership, innovation, and performance are highly valued.
Job Summary
Our client is seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their affiliate LeadGen team. The ideal candidate thrives in a testing-heavy environment, combines creativity with data-driven decision-making, and is motivated by performance-based growth opportunities.
Work Arrangements
Reporting To: Founder
Location: Remote
Work Schedule: 8 hours/day - 5 days/week
Key Responsibilities
Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals.
Drive consistent ROI through daily campaign analysis and optimization.
Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale.
Produce and launch a minimum of 10 new ads and 3 new landing pages weekly.
Monitor campaign performance metrics and identify opportunities for profitable scaling.
Maintain ROI targets while increasing ad spend and campaign volume.
Identify and scale high-performing affiliate offers across various verticals.
Ensure proper tracking setup, campaign compliance, and performance monitoring.
Follow and improve internal SOPs and operational workflows.
Collaborate with the team to share insights and best practices.
Mentor or coach junior buyers as the team grows (preferred but not required).
Requirements
Mandatory
Proven hands-on experience with Meta media buying in affiliate lead generation.
Demonstrated history of running ROI-positive campaigns.
Strong understanding of campaign structures, scaling strategies, and performance metrics.
Ability to create compelling ad angles, hooks, and creative concepts.
Strong proven experience with
Meta Ads Manager
Affiliate tracking platforms such as Redtrack
Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent
Experience with affiliate lead generation verticals including Education, Personal Loans, Refinance Offers, auto insurance, insurance, loans, and debt, windows, roofing, gutters, credit cards, auto insurance, home remodeling, or affiliate eCommerce.
Available for a minimum of 7 hours overlap with Eastern Time business hours.
Preferred
Experience mentoring or managing other media buyers.
Experience running Pay Per Call affiliate lead generation campaigns.
Preferred tools:
Google Ads / YouTube Ads
TikTok Ads
Canva
AI tools for scriptwriting and creative production
What are your KPIs?
First 30 Days (Ramp-Up Period)
Manage approximately $1,000/day in ad spend
Achieve a minimum 10% ROI / Gross Margin
Launch at least 10 new ads per week
Develop and launch 3 new landing pages per week
Demonstrate the ability to identify winning creatives, offers, and scaling opportunities
Ongoing Performance Targets
Manage and scale campaigns to $100,000+ monthly ad spend
Maintain 25%+ ROI / Gross Margin
Consistently launch 10 new ads per week
Consistently launch 3 new landing pages per week
Scale profitable campaigns while maintaining performance targets
Continuously test and optimize creatives, funnels, and offers to drive growth
*KPIs are the steady-state target. Ramp will be calibrated based on starting experience.
Benefits