Marketing Specialist – National Commercial Services

About this role

Who We Are
Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We Do
The Marketing Specialist will support First American Title’s National Commercial Services marketing team by helping turn marketing strategies into well-executed campaigns, sales-enablement and field marketing resources.

The Marketing Specialist will coordinate projects from ideation through production, customization, launch and reporting. This role will support marketing needs across regions and business priorities.

The ideal candidate is a strong project manager and versatile marketer who can manage multiple initiatives, develop and adapt content, collaborate with internal partners and create consistency across a complex national organization.What You'll Do:

Partner with Regional Marketing Managers to execute marketing campaigns and business-development initiatives

Manage project timelines, deliverables, and stakeholder communication

Develop first drafts and adapt approved messaging for email, social media, presentations, landing pages, events and sales materials

Customize existing campaigns and assets for specific regions, audiences and sales teams

Coordinate with creative teams, marketing operations, and other internal partners

Support event marketing, including invitations, promotional materials, presentations and follow-up communications

Review deliverables for brand consistency, accuracy, formatting, links and required disclosures

Compile campaign performance data and assist with post-campaign reporting and summaries

Identify recurring requests and recommend opportunities to create reusable templates, toolkits or standardized processes

Provide flexible support based on business priorities, deadlines and team capacity

Help improve consistency, efficiency and collaboration across regional marketing initiatives

What You'll Bring:

Bachelor’s degree in marketing, communications, business or a related field, or equivalent professional experience

3+ years of experience in marketing, communications, campaign execution or project management

Strong writing, editing and content-development skills

Demonstrated ability to manage multiple projects, deadlines and stakeholders simultaneously

Experience coordinating campaigns across email, social media, digital, events or sales enablement

Strong attention to detail and commitment to quality control

Ability to work independently while collaborating with a geographically dispersed team

Strong organizational, communication and problem-solving skills

Proficiency with Microsoft Office, including PowerPoint, Word and Excel

Ability to translate complex information into clear, client-focused marketing content

Experience supporting commercial real estate, financial services, title insurance or another business-to-business industry is preferred

Experience working with regional sales teams or field marketing organizations is a plus

Familiarity with marketing automation, email marketing, project-management or content-management platforms is preferred

Experience interpreting basic campaign performance metrics and preparing marketing reports is preferred

Pay Range: $64,300.00 - $85,700.00 AnnuallyThis hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
What We Offer
By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.Originally posted on Himalayas