Marketing Specialist

About this role

MARKETING SPECIALIST

Contract-to-Hire

A Marketing Specialist at CTC is a versatile, hands-on marketer who brings design and copy craft to life across our brand's channels. You will design graphics across our marketing channels — from YouTube thumbnails and social posts to slide decks and beyond; write B2B copy that speaks to DTC ecommerce brands; execute the social content calendar across LinkedIn, YouTube, and X, adapting each piece to fit the platform; and stay ahead of market and design trends. You use AI tools to work efficiently across all of it. Your job is to take a brief and turn it into on-brand, finished work, quickly.

This role begins as a 3–6 month contract engagement, with the intention of converting to a full-time position based on performance and fit.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions informed by research

• Your customer service is referenced as the bar that others strive to emulate

• You take pride in arriving to meetings prepared with insight to contribute

• You organize your time and say “no” appropriately so that you can attend to what is most critical

• You are committed to approaching challenge & failure with curiosity about how to improve

• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building brands for the next generation

• You gather context ahead of meetings so that you arrive prepared with insight and input

• You clearly articulate your expertise so that even a beginner can understand the concept

• You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to refine your skills without being prompted

• You desire to inspire others with your excellence and expertise

• You are willing to put in the reps to be an expert in your domain

• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What Success Looks Like

NECESSARY SKILLS

AI-ASSISTED MARKETING WORKFLOWS

• Uses AI tools (e.g. ChatGPT, Claude, Midjourney/Firefly) daily to speed up ideation, drafting, and production

• Knows when AI output needs human review, and can identify and correct off-brand or inaccurate output before it goes out

GRAPHIC DESIGN

• Designs YouTube thumbnails, data-driven graphics, and social posts (LinkedIn, X) that are on-brand and built to earn clicks

• Comfortable in at least one design tool (Canva, Figma, or Adobe Suite) and can adapt one asset across formats

• Maintains visual consistency with brand guidelines across every format

B2B COPYWRITING FOR DTC ECOMMERCE

• Writes copy that speaks to DTC ecommerce brand stakeholders, from CMOs to marketing managers

• Adjusts tone and message for decision-makers versus end users within the same account

• Builds copy appropriate to funnel stage, from top-of-funnel education to bottom-of-funnel conversion

SOCIAL MEDIA EXECUTION

• Executes the social content calendar across LinkedIn, YouTube, and X, matching format and tone to each platform

TREND FLUENCY

• Follows marketing, design, and social trends and can separate real signal from noise

• Flags relevant trends to the team and can move quickly to execute once given direction to test one

NEXT-LEVEL SKILLS

EMAIL MARKETING

• Understands when to send an email and why, mapping sends to funnel stage and calendar moments

• Writes and structures email content that fits the goal of each send

VIDEO EDITING (LONG-FORM TO SHORT-FORM)

• Identifies clippable, high-retention moments in long-form video and cuts them into short-form content

• Comfortable in tools like CapCut, Premiere, or Descript for cutting, captioning, and formatting

• Bonus: Adds simple motion or animation to social and video content to stand out…