Marketing Science Lead

About this role

As a Marketing Science Lead you will be responsible for leading the execution of the account and office-level vision and priorities within the organization.

The main output of the role is to deliver Marketing Science projects, deliverables, and related work to clients across a broad range of initiatives. Career development is typically provided by Marketing Science Directors or Senior Directors, but may be adapted depending on the account or office location.

You will:

• Create and develop analyses and reports that meet client needs and deliver actionable insights.

• Design and build measurement strategies, translating business objectives into compelling analytics products.

• Develop measurement frameworks that integrate first- and third-party data into cohesive reporting solutions.

• Partner with cross-functional teams to deliver analytics solutions that optimize digital performance and business impact.

• Contribute thought leadership on analytics methodology, visualization best practices, and emerging reporting technologies.

• Mentor and support junior analysts in developing analytics and reporting skills.

You have

• B.S. degree in a quantitative or technical field (economics, mathematics, business, finance, social sciences, computer science, or information management).

• Deep expertise with at least two of the following: data visualization (Tableau, Power BI, Looker), automated data ingestion and reporting, data science and statistical programming, testing and personalization platforms, SQL, website analytics implementation.

• Advanced proficiency with two or more visualization platforms (Tableau, Power BI, etc.), with practical knowledge of their strengths and limitations.

• Expert-level skills in Microsoft 365 products (Excel, PowerPoint); strong communicator with proven client-facing experience.

• 5+ years of experience in digital analytics and performance measurement, including:

• Designing and building dashboards and reports that track creative performance across KPIs

• Evaluating the performance of marketing channels and tactics

• Creating measurement plans using first- and third-party data

• Designing and executing test & learn programs with full analytical reporting

• Building analytics solutions focused on creative strategy optimization and insight-driven decision-making

Preferred skills

• Proficiency with Python, R, SQL, or other analytical programming languages.

• Experience with web analytics tools (Adobe Analytics, Google Analytics).

• Experience with third-party analytics platforms (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or CDPs.

• Experience with marketing technology ecosystem integration and data workflows.

What We Offer:

• Maternity and parental leave extra days

• Competitive benefits packages

• Vacation, compassionate leave, sick days, and flex days

• Access to online services for families and new parents

• Diversity and Inclusion Board with 12 affinity groups

• Internal learning and development programs

• Enterprise-wide employee discounts

• Asociación solidarista

“The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to: