Marketing Operations Manager

About this role

<h4><strong>About the Role </strong></h4> <p>The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution.</p> <h4><strong>Reports to</strong></h4> <p>VP of GTM Operations</p> <h4><strong>Pay Classification </strong></h4> <p>Full-Time, Exempt</p> <h4><strong>Responsibilities </strong></h4> <ul> <li>Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements</li> <li>Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives</li> <li>Utilize data orchestration tools like RingLead to scale our record management and hygiene programs</li> <li>Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods</li> <li>Maintain and enhance data quality through enrichment tools and lead routing systems</li> <li>Define and track, along with leadership, KPIs relevant to the marketing organization</li> <li>Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows</li> <li>Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack</li> <li>Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins</li> <li>Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures</li> <li>Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks</li> <li>Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity</li> </ul> <h4><strong>Minimum Qualifications</strong></h4> <p>EDUCATION</p> <ul> <li>Bachelor’s degree in marketing, business, or other relevant fields preferred</li> </ul> <p>EXPERIENCE</p> <ul> <li>3+ years of experience in marketing operations or related roles</li> <li>Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders</li> <li>Ability to manage marketing programs using Asana as a project management tool</li> <li>Strong understanding of marketing automation, email marketing, and campaign analytics</li> <li>Proficiency in managing and integrating marketing tech stacks</li> <li>Proven knowledge of relevant tools and platforms <ul> <li>CRM & Automation: Salesforce, Pardot</li> <li>Lead Management & Routing: RingLead, Chili Piper</li> <li>Data Enrichment: ZoomInfo, Apollo, Clay</li> <li> Analytics & Reporting: Google Analytics, Looker</li> <li>Project Management: Asana</li> </ul> </li> <li>Excellent communication and organizational skills</li> <li>Ability to work independently and collaboratively across teams</li> </ul> <p>SKILLS</p> <ul> <li>Ability to meet deadlines with a high degree of motivation</li> <li>Excellent communication skills</li> <li>Thrives in a fast-paced environment</li> <li>Ability to work individually as well as collaboratively</li> </ul> <p> </p> <h4><strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":792,"335559738":0,"335559739":0}"><span data-olk-copy-source="MessageBody">Benefits</span></span></strong></h4> <ul type="disc"> <li class="x_MsoListParagraph"><span data-olk-copy-source="MessageBody">Healthcare, Dental, and Vision Benefits</span></li> <li class="x_MsoListParagraph">Employer Paid Life Insurance and Disability Insurance</li> <li class="x_MsoListParagraph">EAP - Employee Assistance Program</li> <li class="x_MsoListParagraph">Pet Insurance</li> <li class="x_MsoListParagraph">401(k) Plan with Employer Matching</li> <li class="x_MsoListParagraph">Competitive Bonus Structure</li> <li class="x_MsoListParagraph">Home Office Reimbursement </li> <li class="x_MsoListParagraph">Certification Reimbursement</li> <li class="x_MsoListParagraph">Personalized Career Coaching</li> <li class="x_MsoListParagraph">Generous Paid Time Off</li> <li class="x_MsoListParagraph">Paid Office Closure December 25-January 1</li> <li class="x_MsoListParagraph">Vacation Bonus</li> <li…