Marketing Operations Manager

About this role

About the Role

The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution.

Reports to

VP of GTM Operations

Pay Classification

Full-Time, Exempt

Responsibilities

• Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements

• Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives

• Utilize data orchestration tools like RingLead to scale our record management and hygiene programs

• Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods

• Maintain and enhance data quality through enrichment tools and lead routing systems

• Define and track, along with leadership, KPIs relevant to the marketing organization

• Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows

• Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack

• Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins

• Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures

• Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks

• Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Minimum Qualifications

EDUCATION

• Bachelor’s degree in marketing, business, or other relevant fields preferred

EXPERIENCE

• 3+ years of experience in marketing operations or related roles

• Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders

• Ability to manage marketing programs using Asana as a project management tool

• Strong understanding of marketing automation, email marketing, and campaign analytics

• Proficiency in managing and integrating marketing tech stacks

• Proven knowledge of relevant tools and platforms

• CRM & Automation: Salesforce, Pardot

• Lead Management & Routing: RingLead, Chili Piper

• Data Enrichment: ZoomInfo, Apollo, Clay

• Analytics & Reporting: Google Analytics, Looker

• Project Management: Asana

• Excellent communication and organizational skills

• Ability to work independently and collaboratively across teams

SKILLS

• Ability to meet deadlines with a high degree of motivation

• Excellent communication skills

• Thrives in a fast-paced environment

• Ability to work individually as well as collaboratively

Benefits

• Healthcare, Dental, and Vision Benefits

• Employer Paid Life Insurance and Disability Insurance

• EAP - Employee Assistance Program

• Pet Insurance

• 401(k) Plan with Employer Matching

• Competitive Bonus Structure

• Home Office Reimbursement

• Certification Reimbursement

• Personalized Career Coaching

• Generous Paid Time Off

• Paid Office Closure December 25-January 1

• Vacation Bonus