Marketing Manager – Patient & Growth Marketing, Vectibix

About this role

Career Category
MarketingJob Description
Join Amgen's Mission of Serving Patients
Let’s do this. Let’s change the world.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Amgen has a powerful sense of shared purpose toward our mission: to serve patients. In support of that mission, the Lifecycle Value Lab (LVL) is a purpose-built U.S. business unit designed to accelerate growth through agile experimentation, modern technologies, and innovative ways of working. LVL serves as an incubator for next-generation go-to-market approaches, testing and scaling strategies that can shape the future of commercialization across Amgen’s broader portfolio.
Within the LVL portfolio, Vectibix (panitumumab) is a priority lifecycle brand with an opportunity to drive growth, strengthen customer engagement, and generate scalable learnings for LVL.
Reporting to the Marketing Director, the Marketing Manager – Patient & Growth Marketing will lead several high-impact marketing initiatives across Vectibix, including patient marketing, peer-to-peer programming, congress planning, and LVL Experimentation. This role will also support select LUMAKRAS patient initiatives and serve as a key member of the Colorectal Cancer Brand Team across Vectibix and LUMAKRAS.
This individual will have end-to-end ownership of key marketing initiatives while contributing to overall brand strategy and execution. The role provides an opportunity to build a broad set of marketing capabilities through patient marketing, HCP engagement, cross-functional leadership, operational excellence, and insight-driven decision making within LVL’s agile, test-and-learn environment.
What You Will Do

Patient Marketing

• Lead management of key patient-facing promotional and educational resources, including 3 patient websites

• Partner with internal teams and agency partners to ensure patient resources remain relevant, high quality, and aligned with brand strategy

• Apply customer insights and performance learnings to identify opportunities to optimize patient marketing initiatives over time

Peer-to-Peer Marketing

• Lead Vectibix physician-based peer-to-peer learning initiatives and speaker programs

• Manage the execution vendor, IQVIA, as well as the Vectibix speaker bureau and brand relationships with speakers

• Support speaker training and compliant execution of speaker programming

• Identify opportunities to continuously improve peer-to-peer execution based on program learnings, customer feedback, and business needs

Congress Planning & Engagement

• Lead colorectal cancer congress planning and engagement across national, local, and advanced practice provider congresses

• Serve as the RAE for designated, focused GI and colorectal cancer conferences

• Partner across Marketing, Sales, Medical, and other cross-functional teams to ensure coordinated, high-quality congress execution

Brand Budget Management

• Manage the Vectibix marketing budget, including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources
LVL Experimentation

• Champion LVL innovation by participating in commercial experiments on behalf of the Vectibix brand, evaluating marketing performance and customer insights, documenting key learnings, and identifying opportunities to optimize commercial execution and inform scalable best practices

• Serve as the Vectibix Experimentation Lead for a prioritized LVL pilot designed to explore how DiSC profiles can enhance field pre-call planning and customer engagement

Brand Strategy & Cross-Functional Leadership

• Lead commercial strategy for other high priority customer segments, including advanced practice providers (APPs) and other strategic stakeholders to improve customer engagement and support brand growth

• Contribute to brand strategy, tactics, and key priorities for Vectibix® and LUMAKRAS®

• Contribute to annual and ongoing brand planning by translating insights and business needs into actionable marketing recommendations

• Establish strong relationships with agency partners and effectively manage agency execution, holding partners accountable for high-quality work, budgets, and timelines

• Embrace emerging technologies and new ways of working that can improve marketing effectiveness and operational efficiency

• Live and role model the Amgen Values and contribute to a welcoming, engaging, and high-performing environment across the brand team and cross-functional partners

What We Expect of You
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative marketer who can lead complex initiatives across internal functions, field teams, external customers, and agency partners with agility and accountability.
The ideal candidate will demonstrate strong cross-functional leadership and project management, a track record of executional excellence, strong communication skills, learning agility, and a passion for serving patients in a dynamic environment. This is an outstanding opportunity to build broad U.S. marketing experience while working in a highly competitive oncology market and contributing to important lifecycle brands within Amgen’s Oncology portfolio.
Basic Qualifications
Doctorate degree
OR
Master’s degree and 2 years of marketing experience
OR
Bachelor’s degree and 4 years of marketing experience
OR
Associate’s degree…