Marketing Lead

About this role

Who We Are:
At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love.

Thanks to our Omaze Community, we’ve raised over £150 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.

And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

🔑 ABOUT THE JOB

Having launched the Million Pound House Draw in 2020, one of the UK’s fastest ever growing products that to date has raised over £150M for charity, Omaze is preparing to build and launch our next big thing. Designed to take our playbook of dream property prizes to new audiences we are seeking a talented and hungry marketeer to help us make it all happen.

Alongside the General Manager you will shape the new proposition and the strategy to bring it to a new audience — defining that audience, positioning the brand and running the creative platform, launching the proposition, and creating a sustainable engine for both brand and commercial growth.

This is a rare opportunity to take something from zero to one and then build the operating rhythm that allows it to grow. You'll start by developing a deep understanding of the customer, defining our positioning and go-to-market strategy, and leading the launch. From there, you'll own the marketing approach for a regular cadence of new campaigns, using customer insight, brand signals and performance data to improve the proposition each time.

You won't have a large dedicated marketing team around you. Instead, you'll need to roll your sleeves up and get it all done, with support from specialists inside and outside of Omaze — including Creative, Performance Marketing, CRM, Brand, PR, Analytics and Product — bringing it all together, delivering a clear strategy and executing brilliantly.

This role is ideal for someone who combines strong consumer marketing instincts, brand and creative judgement, commercial thinking and hands-on execution.

🔧 WHAT YOU’LL BE DOING

BUILD THE GO-TO-MARKET STRATEGY

- Develop the end-to-end go-to-market strategy for a new Omaze proposition, from initial customer understanding through launch and scale.

- Define our priority audiences, their motivations and barriers, and the occasions that will drive participation.

- Define what this new product should stand for in customers' minds, how it should differentiate itself and how it should relate to the wider Omaze brand and product set.

- Develop the brand positioning, messaging architecture and creative platform that can build recognition, relevance and desire over time.

- Determine how the new proposition should relate to the broader Omaze brand and existing product portfolio - including driving incrementality

- Partner with Product, Commercial, Analytics and Research teams to shape decisions around the customer experience, offer and proposition.

- Build a clear acquisition and retention strategy, identifying the channels, messages and customer journeys most likely to drive sustainable growth.

- Translate strategy into measurable objectives, combining brand and commercial KPIs.

LEAD EVERY CAMPAIGN

- Own the marketing strategy and integrated campaign plan for each new property prize launch.

- Turn each new campaign into a compelling customer story with a clear audience, insight, proposition and creative brief.

- Ensure every individual property campaign strengthens the brand as well as delivering its immediate commercial objectives.

- Set a high creative bar and work closely with Creative teams to develop work that is distinctive, emotionally compelling and capable of building the brand over time.

- Lead the cross-functional marketing squad responsible for bringing campaigns to market.

- Partner with Creative, Performance Marketing, CRM, PR, Social and other teams to deliver against the strategy.

- Ensure every customer touchpoint works together as one coherent campaign, from first impression through conversion and repeat participation.

- Make clear prioritisation and investment recommendations based on expected commercial impact.

BUILD THE PLAYBOOK

- Establish the processes, templates, measurement framework and operating cadence required to run campaigns repeatedly and efficiently.

- Track and develop our understanding of brand health alongside commercial performance, using measures such as awareness, consideration and customer perceptions where appropriate.

- Design and prioritise tests across audiences, propositions, messaging, creative, channels and customer journeys.

- Know when to experiment and optimise, and when consistency and creative conviction are more important than reacting to short-term campaign data.

- Build a strong understanding of what drives performance by customer segment and campaign type.

- Turn learnings from each campaign into improvements for the next, creating a compounding growth loop rather than starting from scratch each time.

- Bring customer insight and market intelligence back into the wider business to help shape the future product roadmap.

🤩 ABOUT YOU

We're less interested in a particular industry background than in finding someone who has the right attitude and has shown success at building consumer brands and growing new consumer propositions.

You'll probably have:

- Significant experience in consumer marketing, brand, growth or integrated marketing roles.

- Experience taking a new proposition, product or category from early-stage concept through launch and growth.

- Strong customer and commercial instincts: you can move comfortably between qualitative customer insight, proposition development and quantitative performance data.

- A strong understanding of…