Marketing Executive | THG Manufacturing

About this role

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Location: Omega, WA5 3TP (3 days) / Icon 1, WA15 0AF (2 days)

About THG Manufacturing

THG Manufacturing is the dedicated, high-growth contract manufacturing and co-manufacturing division of THG PLC. Operating from state-of-the-art, BRCGS-accredited manufacturing facilities globally, we partner with prestigious household names and global powerhouse brands who trust us to formulate, produce, and scale their product ranges.

Our specialised manufacturing capabilities include:

• Powder Blending (sports nutrition, lifestyle powders, functional health formulations)

• Tablets & Capsules (vitamins, minerals, and dietary supplements)

• Protein Bar Manufacturing (extruded, layered, and premium enrobed formats)

• Fruit Preparations & Concentrates (aseptic processing and clean-label infusions)

An Unrivaled Growth Trajectory

This is an exceptional time to join our division. THG Manufacturing achieved 300% growth this year, is forecast to deliver another 100% growth next year, and is firmly on track to expand into a £100 million division within 5 years purely in co-manufacturing. Global powerhouse brands trust us under multi-year co-manufacturing agreements, validating our industry credibility, technical excellence, and manufacturing reliability.

About the Role

We are seeking an ambitious Marketing Executive to support the delivery of global B2B marketing activity for THG Manufacturing. Reporting directly to and working alongside the Commercial Director, you will help build the THG Manufacturing co-manufacturing brand and deliver campaigns that strengthen awareness, engagement, and commercial growth across FMCG, wellness, and sports nutrition markets worldwide.

In this hands-on role, you will support activity across demand generation, digital marketing, brand positioning, industry trade shows, content, and sales enablement across our core manufacturing technologies.

As a Marketing Executive you will:

Brand & Market Positioning

• Reinvent the Brand: Support the repositioning and development of the visual identity of THG Manufacturing, elevating our presence as an elite, premium global co-manufacturer.

• Value Proposition: Support the development and articulation of differentiated value propositions for each capability pillar (powders, bars, tableting/capsules, and fruit preparations).

• Market Intelligence: Monitor global FMCG, nutraceutical, and co-manufacturing industry trends, competitive movements, and ingredient innovations to identify strategic growth opportunities.

Lead Generation & Digital Marketing

• Demand Generation: Support the planning, implementation, and optimisation of inbound and outbound B2B lead generation campaigns to supply our commercial sales team with high-value pipeline opportunities.

• Digital Ecosystem & Website: Support the development, optimisation, and ongoing maintenance of the THG Manufacturing digital presence, creating an intuitive, high-converting digital storefront.

• SEO & Content Strategy: Support technical and content SEO activity to strengthen organic search visibility for contract manufacturing, private label, and co-manufacturing terms globally.

• Paid & Performance Marketing: Support targeted B2B paid media (LinkedIn Campaign Manager, Google Search, programmatic B2B networks) with a sharp focus on CAC, MQL-to-SQL conversion, and ROI.

Exhibitions, Trade Shows & Experiential Marketing

• Global Event Presence: Support the planning, design, and execution of world-class exhibition stands at leading international industry trade shows (e.g., Vitafoods Europe, SupplySide West, Food Matters Live, Fi Europe).

• End-to-End Activation: Coordinate stand build logistics, booth design, interactive sampling stations, pre-show outreach, on-site engagement, and rigorous post-event lead qualification.

Sales Enablement & Marketing Collateral

• Collateral Suite: Coordinate the creation of best-in-class capability decks, interactive digital brochures, technical specification sheets, whitepapers, video tours, and case studies.

• Commercial Alignment: Partner closely with Commercial Directors, Business Development Managers, and R&D/NPD teams to ensure marketing assets directly accelerate commercial sales cycles.

PR, Communications & Content

• Industry PR: Support relationships with key trade publications, industry bodies, and B2B media to secure high-profile features, thought leadership placement, and award recognitions.

• Leadership Visibility: Support the positioning of THG Manufacturing key leaders as authoritative voices on supply chain resilience, formulation science, and manufacturing quality.

What skills and experience do I need for this role?

Essential Requirements

• B2B Marketing Experience: Relevant experience (typically 1-2 years or recent marketing graduate) delivering B2B marketing activity within B2B manufacturing, contract/co-manufacturing, FMCG, ingredients, packaging, or life sciences.

• End-to-End Brand Building: Experience supporting brand development or repositioning within B2B markets in competitive international markets.

• Commercial Acumen & Lead Gen: Experience supporting lead generation through integrated campaigns, digital channels, content, or industry events.

• Digital Mastery: Working knowledge of B2B digital marketing, CMS platforms, SEO, LinkedIn marketing, and CRM systems such as HubSpot, Salesforce, or equivalent.

• Exhibition Expertise: Experience supporting trade shows, exhibitions, events, or other B2B marketing activations.

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