Marketing Executive (Social Media)

About this role

The Marketing Executive supports brand building and marketing campaigns across Company’s portfolio and collaboration work.
The role focuses on content creation, social media management, campaign execution, and brand storytelling.
Key Responsibilities
Brand & Content Creation
Develop marketing content (visuals, videos, captions, stories, newsletters)
Ensure brand consistency across all touchpoints
Work with creative teams and vendors to execute campaigns
Social Media & Digital Marketing
Manage TikTok, Instagram, Facebook, Xiaohongshu (RED) accounts
Plan and execute monthly content calendars
Support livestream sessions and influencer collaborations
Analyse engagement and recommend improvements
Campaign Execution
Coordinate promotions, sampling events, launch campaigns, and retail activations
Support booth/expo setups, roadshows, and retail POP displays
Prepare marketing decks and reports for management review
Cross-Team Collaboration
Work closely with e-commerce, BD, creative, and operations teams
Support product launches and packaging updates
Requirements
Diploma/Degree in Marketing, Communications, Design, or related fields
1–3 years of digital marketing experience, fresh graduates are welcome.
Strong creative sense; familiarity with Canva/Adobe tools is a plus
Knowledge of FMCG, retail, F&B, or lifestyle brands preferred
Good copywriting skills in English (Chinese is a bonus)