Marketing Executive (Social Media)

About this role

The Marketing Executive supports brand building and marketing campaigns across Company’s portfolio and collaboration work. The role focuses on content creation, social media management, campaign execution, and brand storytelling. Key Responsibilities Brand & Content Creation Develop marketing content (visuals, videos, captions, stories, newsletters) Ensure brand consistency across all touchpoints Work with creative teams and vendors to execute campaigns Social Media & Digital Marketing Manage TikTok, Instagram, Facebook, Xiaohongshu (RED) accounts Plan and execute monthly content calendars Support livestream sessions and influencer collaborations Analyse engagement and recommend improvements Campaign Execution Coordinate promotions, sampling events, launch campaigns, and retail activations Support booth/expo setups, roadshows, and retail POP displays Prepare marketing decks and reports for management review Cross-Team Collaboration Work closely with e-commerce, BD, creative, and operations teams Support product launches and packaging updates Requirements Diploma/Degree in Marketing, Communications, Design, or related fields 1–3 years of digital marketing experience, fresh graduates are welcome. Strong creative sense; familiarity with Canva/Adobe tools is a plus Knowledge of FMCG, retail, F&B, or lifestyle brands preferred Good copywriting skills in English (Chinese is a bonus)