Marketing Designer, Web

About this role

Overview of the role:
PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets.
This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.
What you'll be doing:

Design and ship great marketing web experiences

• Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.

• Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.

• Design new components when needed, extending our design system in a cohesive, reusable way.

• Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.

• Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership.

Own CMS quality and publishing

• Learn and use our CMS and Webflow environment to build, update, and publish pages.

• Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.

• Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality.

Lead implementation with development agencies

• Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.

• Manage design feedback through implementation and ensure launched work matches the intended experience.

• Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.

Be involved in Growth’s broader creative work

• Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.

• Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.

What we are looking for:

Need to have’s:

• 2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.

• A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.

• Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.

• Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.

• The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages.

• A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.

• Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.

• Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar.

Nice to have’s:

• Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.

• Basic HTML/CSS literacy.

• Experience briefing, reviewing, or QAing agency or freelance developer work.

• Experience in a high-trust, regulated, consumer-facing, or content-heavy business.

• Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.

Why join us:

• Generous PTO - 20 vacation days

• A comprehensive benefits plan with premiums paid in full by PolicyMe

• Investment in your professional development, including an L&D budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential

• An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry

• Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)

• Access to stock options based on performance

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Compensation: The total target cash compensation for this role is $95,000–$115,000 CAD, based on experience. We’ll walk through the details together during the interview.

About PolicyMe:

At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options. Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown…