Marketing Coordinator, Events

About this role

About OpenSesame

OpenSesame is the trusted partner for workforce reinvention in the age of AI. We deliver integrated software, curated and customizable content, and expert services embedded into existing learning, HR, and work systems to help organizations expand their human + AI potential and thrive through change.

Learn more: www.opensesame.com/about

About the Role

As the Marketing Coordinator, Events, you will own execution of OpenSesame’s trade show and live event calendar, with a strong emphasis on even logistics and onsite execution. Events are a core engine of our integrated marketing campaigns, driving pipeline, accelerating deals, and building meaningful connections with prospective clients, enterprise buyers, and partners.

In this role, you’ll own hands-on logistics and onsite execution across our event portfolio. You will bring a high-energy, detail-oriented approach to project management while leveraging modern marketing workflows and AI-enabled tools to execute memorable, high-impact experiences efficiently.

This role reports to the Manager of Integrated Campaigns, and will work alongside our Field Marketing Manager to execute our live event calendar, aligning localized field activations with broader brand initiatives and campaign milestones.

What You Own

• End-to-End Event Execution: Plan, manage, and execute OpenSesame’s event calendar, including third-party trade shows and field events.

• Campaign & Cross-Functional Alignment: Translate Integrated Campaigns strategies into actionable event plans - partnering closely with your team members across marketing while aligning directly with Sales, Customer Success, and GTM Operations on audience targeting, messaging, and pipeline goals.

• Logistics & Vendor Management: Own all operational details - booth logistics, contract negotiations, venue sourcing, staff scheduling, travel coordination, shipping, promotional materials, and vendor relationships.

• Sales & Partner Enablement: Build pre-event prep materials, coordinate booth/meeting staffing schedules, and equip sales representatives and partner managers with the tools and context needed to maximize onsite meetings and follow-ups.

• Budget & ROI Tracking: Manage event budgets down to the penny and track key event performance metrics (MQLs, meeting volume, pipeline contribution, cost-per-lead) to report performance against budget and targets for manager review.

• AI & Modern Workflow Adoption: Integrate AI tools into your daily workflow to streamline event communications, build promotional copy faster, summarize event takeaways, and optimize event administrative tasks.

Performance Objectives

30 Days - Ramp Up & Foundations

Goal: Map the current landscape, learn OpenSesame’s event cadence, and step into ongoing event logistics.

• Complete onboarding and set up 1:1s with key partners across Integrated Marketing, Sales, RevOps, and Partner teams.

• Audit all active and upcoming Q3/Q4 events (live and digital) to understand commitments, contracts, timelines, and deliverables.

• Shadow existing tradeshow and event operational workflows, including booth build/breakdown, to learn current tech stack, attribution tags, and CRM handoff points.

• Take direct ownership of logistics for our upcoming events already on the calendar.

Deliverables:

• A 30-day event operations audit identifying current logistics risks, quick wins, and immediate resource needs.

• Successful handoff and direct operational ownership of an active event.

60 Days - Ownership & Execution

Goal: Take full ownership of the event calendar, execute seamlessly, and optimize process efficiency.

• Fully own the end-to-end execution of trade shows as well as support on field events, ensuring clean tracking, tight vendor management, and seamless pre/post-event sales handoffs.

• Standardize the pre-event enablement process for sales reps attending field events (briefing documents, meeting schedules, target account lists).

• Establish a repeatable post-event follow-up rhythm in partnership with demand gen and sales ops to guarantee rapid lead routing and campaign attribution.

• Identify one manual event workflow (e.g., vendor communications, attendee follow-up copy, or speaker briefing docs) and implement an AI-driven tool or template to accelerate it.

Deliverables:

• Clean, on-budget execution of two live or virtual events with documented post-event metrics and lead routing.

• Standardized Field Event Playbook for sales enablement and pre-event team prep.

• One implemented AI-enabled workflow saving team time on event admin or content iteration.

90 Days - Impact &…