Marketing Campaign Operations & Automation Manager

About this role

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

About the role

The Marketing Campaign Operations & Automation Manager will build and run the execution engine that helps Justworks Marketing launch coordinated campaigns across paid media, web, email, events, and customer-engagement platforms.

You will translate Marketing’s plans into working campaigns—from audience identification to activation and automated workflows to landing pages, forms, tagging, tracking, and launch quality assurance. Every campaign should connect to the broader acquisition funnel and customer lifecycle, with clear follow-up and reliable measurement.

This is a hands-on individual-contributor role for someone who combines marketing automation expertise with digital execution skills. You will partner with channel owners, Funnel & Lifecycle Operations, GTM Technology, and Analytics to increase campaign speed and quality through shared processes, AI, and automation.

What you’ll do

• Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.

• Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.

• Build campaigns and automated workflows in marketing automation and customer-engagement platforms.

• Activate audiences using the segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.

• Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.

• Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.

• Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.

• Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.

• Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.

• Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.

• Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.

• Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.

• Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks.

• Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings.

What you’ll bring

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.

• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.

• Experience executing across multiple channels, including paid media, web, email, and events.

• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.

• Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.

• Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.

• The ability to troubleshoot execution issues and work effectively with marketers, analysts, creatives, engineers, and agencies.

• Strong prioritization and project-management skills, with a track record of managing concurrent campaigns.

• Experience using AI and automation to improve throughput and reduce manual work and errors.

What success looks like

• Campaigns launch faster, with fewer errors and clear ownership across teams.

• Paid, web, email, event, and lifecycle execution connects to a shared customer journey.

• Campaign responses receive the right follow-up, and tracking and measurement inputs are reliable.

• Marketing has visibility into campaign priorities, capacity, launch readiness, and bottlenecks.

• Reusable processes and automation increase execution capacity while improving quality.

• Campaign testing and learning contribute to better conversion and customer progression.

The base wage range for this position based in our New York City Office is targeted at $121,000.00 to $151,000.00 per year. This role is required to work a hybrid schedule including 2 days a week from our office at 55 Water Street, in New York City.

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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the…