Marketing Automation Specialist

About this role

About the Job

The Marketing Automation Specialist is a full-time, remote position reporting to the Marketing Director for the College of Adult and Graduate Studies (CAGS)/CCU Online. The Marketing Automation Specialist oversees the content creation, coordination, strategy, maintenance, and delivery of email marketing for the College of Adult and Graduate Studies (CAGS)/CCU Online.

This role uses Admissions software and systems, primarily our Customer Relationship Management (CRM) tool and our email automation tool. Daily responsibilities include data processing, creating content, email marketing, and strategic planning.

About CCU

Colorado Christian University is the premier interdenominational Christian university in Colorado and the Rocky Mountain region, delivering world class education to thousands of students. The fully accredited, nonprofit University is located in Lakewood, Colorado, a suburb of Denver.

Colorado Christian University was founded in 1914 on two principles — grace and truth. CCU’s scriptural foundation comes from John 1:17: For the law was given through Moses; grace and truth came through Jesus Christ. (ESV)

CCU's mission is Christ-centered higher education transforming students to impact the world with grace and truth.

A leader in higher education, the University has been consistently ranked in the top 2 percent of colleges and universities nationwide for its core curriculum by the American Council of Trustees and Alumni. CCU has had nine consecutive years of enrollment growth and has been named one of the five fastest-growing master’s granting universities by The Chronicle of Higher Education.

CCU offers more than 200 degree program options for traditional and adult students through its College of Undergraduate Studies and College of Adult and Graduate Studies. More than 9,000 students attend the University on the main campus, in regional centers throughout Colorado, and online.

Scripture states all Christians are called to serve Christ and to minister to others. Because Christians are individuals with different gifts and callings, we serve Christ in a variety of ministry vocations. CCU invites you to explore how you may use your calling and gifts at the University.[WLB(1]

What is most appealing about working at CCU?

• Faith-friendly: CCU’s culture is unique to higher education. Where else can you pursue academic excellence yet read the Holy Bible, pray with teammates and students at work, and work to impact our culture in support of Christian values?

• Convictionally Christian: As a university, we have an enduring commitment to Christ, his kingdom and the truth of God’s Word.

• Live out your calling: We are a traditional evangelical university where you can invest your God-given talents and abilities alongside coworkers and teammates, while having a profound influence on students as they deepen their relationship with Jesus Christ.

• Equip students for kingdom work: You can be a part of helping students discover their callings and preparing them for positions of significant leadership in the church, business, government, education, and other professions, as a key part of our University's Strategic Priorities.

We’re looking for candidates who have:

• Bachelor’s degree and at least 2 years of marketing experience.

• Excellent computer skills and proficiency in Microsoft Office Suite and data management tools.

• Salesforce CRM: Proven experience managing, customizing, and maintaining Salesforce CRM data including data management, reports, and dashboards.

• Email Marketing: Hands-on experience with email marketing platforms like Salesforce Account Engagement or Marketing Cloud, including creating and managing email campaigns, strategy, automation, and analyzing performance metrics.

• Automation & Workflow Creation: Ability to set up and optimize automated workflows, complex email drip campaigns, and nurturing sequences.

• Openness and ability to research, analyze, and implement best practices for organizational effectiveness.

• Excellent interpersonal skills and a collaborative team-oriented positive attitude.

• Effective written and verbal communication skills with exceptional innovation and creativity skills.

• Some graphic design experience preferred.

• Ability to think critically and creatively to effectively solve problems and create engaging content.

• Fundamental knowledge of HTML/CSS.

• Demonstrated project management and collaboration skills with self-starting and results-driven attitude.

• Detail oriented mindset with an ability to work effectively on multiple projects and priorities simultaneously, while maintaining a high standard of quality.

• Proven success managing marketing automation campaigns.

• Demonstrated ability to work effectively as a team member and as an individual contributor.

• A professional demeanor and good judgement with a high degree of spiritual maturity to handle confidential information discreetly.

Key Job Duties

Mission Contribution

CCU’s mission is Christ-centered higher education transforming students to impact the world with grace and truth. In this role, the Marketing Automation Specialist contributes to the mission by encouraging busy adults to invest in their future, their passion, and their calling at CCU. Our mission is communicated through our advertising and it’s a key component to the decision-making process. It’s what sets us apart. The CCU CAGS Marketing Team strives to communicate the CCU experience that’s more than an education. It cultivates the mind without compromising the heart and challenges students in ways that will ultimately help equip them to impact the world with grace and truth.

Email Engagement

• Create and execute strategic, creative, and personalized email communication workflows for lead nurturing with Account Engagement and Salesforce.

• Utilize reporting and data sets to optimize targeting, strategy, and efficiency.

• Update, maintain, and add to catalog of lead…