Marketing Automation Specialist

About this role

Marketing Automation Specialist (HubSpot, Marketo, Pardot & CRM) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, manage, and optimize automated marketing campaigns, email workflows, lead nurturing programs, and CRM automation.
This is a hands-on marketing operations role focused on turning marketing systems into measurable pipeline and revenue growth.
You’ll work across:

• HubSpot, Marketo, Pardot, and other automation platforms

• Email marketing and nurture campaigns

• Lead scoring and lifecycle automation

• CRM integration and lead routing

• Audience segmentation and database management

• Campaign analytics and optimization

If you enjoy building scalable automation systems, improving conversion rates, and connecting marketing activity to sales outcomes, this role is a strong fit.
What You’ll Own
Marketing Automation & Workflows

• Build, launch, and optimize automated marketing workflows

• Create:

• Lead nurture campaigns

• Drip sequences

• Trigger-based automations

• Lifecycle workflows

• Re-engagement campaigns

• Develop and maintain lead scoring models

• Troubleshoot workflow logic, triggers, and automation errors

• Continuously improve automation performance and reliability

Email Marketing & Campaign Execution

• Build and execute campaigns using:

• HubSpot

• Marketo

• Pardot (Account Engagement)

• ActiveCampaign

• Klaviyo

• Create and optimize email sequences for different audiences and lifecycle stages

• Conduct A/B tests across:

• Subject lines

• Email copy

• Calls-to-action (CTAs)

• Send strategies

• Ensure emails are mobile-responsive, brand-consistent, and conversion-focused

• Monitor email deliverability and engagement performance

CRM, Lead Management & Sales Alignment

• Integrate marketing automation platforms with CRMs including:

• Salesforce

• HubSpot CRM

• Zoho CRM

• Build and maintain accurate lead routing and handoff workflows

• Ensure qualified leads reach sales teams quickly and correctly

• Improve marketing-to-sales alignment across the funnel

• Track campaign influence from initial engagement through opportunity and conversion

Lead Scoring & Audience Segmentation

• Build and optimize lead scoring based on:

• Engagement

• Behavior

• Demographics

• Lifecycle stage

• Buying intent

• Create targeted audience segments based on:

• Industry

• Persona

• Behavior

• Engagement

• Lifecycle stage

• Maintain clean and organized marketing databases

• Remove duplicate, inactive, and outdated records

Analytics & Reporting

• Track key marketing metrics including:

• Open rates

• Click-through rates

• Conversion rates

• Lead-to-opportunity conversion

• Pipeline contribution

• Revenue impact

• Build dashboards and reports using HubSpot, Marketo, Power BI, or Tableau

• Analyze campaign and workflow performance

• Provide actionable recommendations based on performance data

Marketing Operations & Optimization

• Identify opportunities to automate repetitive marketing processes

• Test new workflows, messaging, and audience strategies

• Improve campaign efficiency and scalability

• Support attribution and revenue reporting

• Maintain compliance with GDPR, CAN-SPAM, and CCPA

• Stay current with marketing automation trends and platform updates

Requirements
Must-Have Experience

• 2+ years of marketing automation or marketing operations experience

• Hands-on experience with at least one major marketing automation platform:

• HubSpot

• Marketo

• Pardot (Account Engagement)

• ActiveCampaign

• Experience building:

• Automated workflows

• Lead nurture campaigns

• Email campaigns

• Lead scoring models

• Audience segments

• Experience working with CRM systems and lead management workflows

• Strong understanding of:

• Email marketing

• Marketing operations

• CRM workflows

• Email deliverability

• Data management

• Strong Excel or Google Sheets skills

• High attention to detail and strong execution skills

• Strong written and verbal English communication

• Ability to work remotely during U.S. business hours

Nice to Have

• HubSpot, Marketo, or Pardot certifications

• Experience with Salesforce, HubSpot CRM, or Zoho CRM

• Experience in B2B SaaS, e-commerce, or growth marketing

• Familiarity with:

• Multi-touch attribution

• Revenue Operations (RevOps)

• Marketing analytics

• Funnel optimization

• Experience using Zapier, APIs, or third-party integrations

• Familiarity with Power BI or Tableau

Tools You May Use

• HubSpot

• Marketo

• Pardot / Account Engagement

• ActiveCampaign

• Klaviyo

• Salesforce

• HubSpot CRM

• Zoho CRM

• Zapier

• Excel / Google Sheets

• Power BI / Tableau

• API integrations

What Makes You a Strong Fit

• You think in systems, workflows, and automation

• You enjoy building processes that scale

• You understand how marketing automation impacts pipeline and revenue

• You’re comfortable working across marketing and sales teams

• You use data to identify what’s working and what needs improvement

• You catch workflow and data issues quickly

• You can manage multiple campaigns and automations simultaneously

• You focus on measurable outcomes, not simply launching campaigns

What a Typical Day Looks Like
You might start by reviewing active campaigns, workflow performance, lead routing, and email engagement metrics.
From there, you’ll build or optimize nurture sequences, troubleshoot automation issues, update audience segments, review lead scoring, and ensure qualified leads are routed correctly to sales.
You’ll also analyze campaign performance, clean CRM data, run A/B tests, update reporting dashboards, and identify opportunities to automate manual processes.
In short: you build and optimize the automation infrastructure that turns marketing activity into qualified pipeline and revenue.
Key Metrics for Success

• Lead-to-opportunity…