Marketing Automation Manager

About this role

Hire Digital is seeking an experienced Audience Growth & Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified commercial opportunities.
Requirements
Responsibilities

• Develop campaigns that attract and nurture senior audiences in financial services.

• Distribute editorial and research content through LinkedIn, email, paid media and digital channels.

• Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.

• Build and optimise emails, landing pages and forms.

• Maintain effective lead handover and campaign tracking between Pardot and Salesforce.

• Improve database quality, email deliverability and audience engagement.

• Report on campaign performance, lead quality and conversions.

• Use AI and automation to improve marketing efficiency and support growth.
Requirements

• At least 6–10 years of relevant digital marketing, audience development or marketing automation experience.

• Strong hands-on Pardot expertise and working knowledge of Salesforce CRM.

• Experience driving audience growth and lead generation through content.

• A background in B2B publishing, media, research or a closely related business.

• Confidence managing LinkedIn, email and paid digital campaigns.

• Excellent English, analytical skills and attention to detail.

• A self-starter who can own strategy and day-to-day execution.

• Ability to work on a hybrid basis in Singapore.