Marketing Automation Manager

About this role

As a member of the ShipBob Team, you will...

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Grow with an Ownership Mindset: We champion continuous learning and innovation. You'll take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and for your own professional growth. If you're ready to do the most meaningful work of your career, this is the place.

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Collaborate with Peers and Leaders Alike: At ShipBob, leaders are accessible; feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. We hold each other to high standards because we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing.

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Experience a High-Performance Culture and Clear Purpose: We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward.

Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI
Role Description:
The Marketing Automation Manager will execute our integrated marketing automation programs that drive pipeline creation and support YoY growth goals. This role will own the technical build-out of workflows, campaigns, and lead routing that ladder to our demand gen growth mandate. The ideal candidate is self-sufficient, detail-oriented, data-driven, and analytical, with a strong technical understanding of marketing automation platforms, CRM systems, and funnel metrics.
In this role, you will be responsible for executing automation programs that support integrated demand generation initiatives: from inbound and ABM segments to events and webinars. You'll ensure leads flow through the right journeys, get actioned at the right time, and are tracked accurately so we can measure what's working and optimize for pipeline impact.
You'll work within frameworks and strategy set by cross-functional leaders and be responsible for building, QA'ing, and maintaining the automation that runs them at scale. You'll partner closely with Campaign Management, RevOps, and Sales to keep our tech stack (HubSpot, Salesforce, 6sense, Goldcast, ads platforms) working together, and to use funnel data to identify where automation or routing changes could drive better conversion rates and pipeline sourced/influenced results.
Big picture: you'll be the execution backbone that turns demand generation strategy into repeatable, measurable automation. This role reports to the Director, Digital Marketing.
What you’ll do:
Build and execute marketing automation programs that drive pipeline growth

• Build complex, multi-touch nurture programs segmented by prospect type, journey stage, account attributes, and engagement. Include segment-specific programs, ABM account-based workflows, and clearly defined enrollment, suppression, re-enrollment, exit, and sales-handoff logic designed cross-functionally.

• Build, QA, and maintain expert-level HubSpot forms with progressive profiling, dependent and hidden fields, conditional logic, dynamic requirements, and consent management; troubleshoot submission, deduplication, and Salesforce sync issues.

• Build responsive HubSpot landing pages using Design Manager, reusable modules, smart content, personalization, and A/B testing to support demand generation campaigns.

• Build and maintain complex, multi-branch HubSpot workflows for lead scoring, lifecycle management, routing, and campaign membership; architect, test, and troubleshoot to prevent automation conflicts, loops, duplicate actions, and unintended field overwrites.

• Operationalize Salesforce Campaign tracking through HubSpot: manage campaign hierarchies, Campaign Member creation, standardized member statuses, "Responded" logic, UTM capture, and automated campaign association for accurate attribution and reporting.

• Build and send transactional customer-facing emails regarding fulfillment and product updates.

• Execute lead routing logic and maintain feedback loops with Sales to identify lead quality signals and gaps.

• Manage email compliance and deliverability across ShipBob's global markets, including GDPR consent and preference management, CASL, data residency requirements, and regional suppression rules.

• Maintain integrations between HubSpot, 6sense, Salesforce, WordPress, Goldcast, RevenueHero, and other marketing/sales tools.

• Manage inbound requests from the team to ensure timely, accurate execution of workflows, campaigns, emails, and other automation builds.

Report, analyze, and drive pipeline improvement

• Build and maintain campaign dashboards and funnel metrics (MQL-to-SQL conversion, pipeline sourced, pipeline influenced) showing performance against benchmarks.

• Analyze campaign performance run-over-run to dissect what worked, what didn't, and why across email, forms, and workflows.

• Identify automation bottlenecks and routing improvements by analyzing where leads stall or get rejected; work cross-functionally to remove blockers.

• Coordinate with RevOps to optimize 6sense account scoring, prioritization, and orchestration in workflows.

• Be the team's go-to expert on marketing automation best practices: surface trends and flag underperforming campaigns with recommendations for optimization.

• Additional duties and responsibilities as necessary.

What you’ll bring to the table:

• 3-5 years of related professional experience, including 2+ years of building and executing marketing automation programs in HubSpot.

• Undergraduate degree in Marketing, Business, or a similar field.

• Practical, day-to-day experience leveraging AI tools across marketing automation disciplines to increase productivity and velocity: content generation for nurtures,…